Cogo Labs: Sr. Growth Marketing Analyst
One Kendall Sq, B2101
Cambridge, MA 02139

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Sr. Growth Marketing Analyst

Minerva Analytics, the latest team to emerge from Cogos proven incubator model, is seeking a Sr. Marketing Analyst to join our team. Using Cogos extensive data warehouse, the Minerva team is building communities of users on the internet through a combination of rapid-development web property tools, scalable user acquisition, and extensive competitive and performance analysis. At our core we are a media company that employs data-driven, analytical methodologies to create profitable web businesses.

What you will do:

  • Monitor key performance indicators, make data-driven recommendations, and advocate for internal resources required to drive the continued member growth via their respective marketing channel(s)
  • Insights and hypotheses will be informed by both competitive and web analytics
  • Conducting technical analysis to optimize these campaigns and sharing learnings cross-functionally
  • Designing and executing A/B tests to maximize revenue opportunities
  • Build innovative solutions to better optimize and deliver ad campaigns
  • Familiarity with running Google and Facebook ad campaigns
  • Understand traffic plans of multiple portfolio properties and tailor user acquisition plans to their needs
  • Assist product managers in setting up and optimizing new traffic campaigns
  • Identify opportunities for automating and centralizing campaign management and monitoring tasks and collaborate with engineers on implementing proposed solutions
  • Document best practices in campaign management

Qualifications:

  • Bachelors degree in Business, Economics, or related degree
  • Minimum of 2-4 years analyzing large data sets and taking action based on the analysis, preferably in the digital ad buying space
  • Proficiency in SQL and other general programming languages
  • Advanced Microsoft Excel domain knowledge with a desire to develop additional technical skills
  • Ability to negotiate and effectively influence internal and external partners
Full-time

Employee Testimonials

Nina Huynh
Senior Manager, Compliance & Contracts

There are smart people everywhere, but when you have a company full of them, complete with great personalities, it makes for a fantastic work environment. Cogo is composed of people from all over the world who all have different perspectives and interests. Not only does this make for great conversation, it helps to boost creativity.

Brian Frake
Senior Analyst

I have never experienced such a fast-paced, challenging work environment. Right from the start, I was learning the intricacies of the business and getting familiar with the tools that would allow me to efficiently face any—and every—problem. Most importantly, within a month I felt like the projects I was working on were having an immediate and tangible effect on the business.