Toast: Sr. Digital Media Associate
401 Park Drive
Boston, MA 02215

Employee Testimonials

Maura Grimes Toast
Edmund Korley Toast

Office Tour Photos

Video

As the Sr. Paid Digital Media Associate, you will be responsible for architecting and optimizing key paid media channels, including search, YouTube, Facebook, Linkedin, review sites, and a variety of publication partners. This exciting role will require you to bring a mix of quantitative and qualitative skills in order to acquire new customers at an efficient cost and drive measurable brand awareness. In short, you will play a critical role in keeping Toast on the path towards accelerated yet sustainable growth.

Youre a perfect fit if you are both creative and methodical. You enjoy brainstorming cross-functionally to help you shape the best ideas possible and believe in iterative testing as the best way to complete the small steps needed to ladder up towards the ambitious overarching goal.

What you will do:

  • Identify and execute weekly keyword and bid optimizations across search platforms to manage pacing, increase keyword coverage, and improve efficiency

  • Plan, implement, and record monthly ad copy, ad extension, and landing page tests to rotate messaging types and track conversion rate impact throughout marketing and sales funnels

  • Define audience-centric SEM strategy and improve campaign performance by using audience bid adjustments and/or RLSA campaigns

  • Establish trusting relationships with account representatives, keep a strong pulse on industry & platform updates, and seek out alpha/beta opportunities

  • Optimize lead gen programs with existing vendors, as well as public-facing content on review sites and publications

  • Evaluate opportunities for new partnerships and collaborate cross-functionally to onboard new vendors

  • Collaborate with the content and design teams to drive brand awareness and asset downloads

Do you have the right ingredients?

  • 1-2 years experience launching and optimizing paid media campaigns in Google Ads and Facebook

  • Proven experience conducting strategic analysis and providing proactive, actionable insights

  • Demonstrated ability to form strong cross-functional relationships

  • Strong communication and presentation skills

  • Ability to operate autonomously and prioritize tasks

  • Bachelors degree in quantitative discipline

Full-time

Why We Work Here

Maura Grimes Toast
Maura Grimes
Field Service Coordinator

"Ahh toast is awesome! The people, the culture, the bouncy balls, the crazy customers, the killer POS system, and the incredible talent floating through the air. "

Edmund Korley Toast
Edmund Korley
Software Engineer

"I've been participating in the Toast2Toast mentoring project. As a relatively new engineer at Toast, getting the opportunity to discuss technical (and other) topics with a mentor has been really valuable."

Kendal Austin Toast
Kendal Austin
Sr. Marketing Manager

"I have a degree in Marketing Communications and have worked in B2B technology my entire career. My background ranges from social media to paid programs to product marketing. I heard about Toast from a mentor and was connected with the co-founder on LinkedIn. As the second Marketing hire at Toast, I've had the opportunity to be a generalist as well as a specialist, moving where I was needed as the team grew."

Archie Grace Toast
Archie Grace
Engineering Manager

"I looked at a lot of start-ups during my last job search and Toast was by far the most exciting. It was instantly obvious to me how the product is useful to people and why someone might want to buy it. The proof of that has been in the way we have grown and the excitement we have already generated. However, what really excites me about the company is that I feel like we are just scratching the surface in terms of what we can accomplish. There are SO many untapped opportunities around our product and as we continue to grow, I am excited about being able to explore them more.​"