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Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use.
We are seeking a demand gen leader to drive inbounds and hypergrow the Soofa Talk platform. You will work across all departments, utilizing your strategy, business, and marketing knowhow to advance both top-of-the-funnel and downstream marketing initiatives to increase demand for Soofa with MQL’s.
This is a senior role that requires a strong track record.
Soofa is for people with a shared stake in a special place. Join the movement!
- Build and manage paid and organic lead generation campaigns with advertising partners based on sweet sweet data!
- Shape messaging and content and bring Soofa’s content to new audiences
- Define KPIs and grow each of our marketing programs month over month
- Support the engagement and enablement of the sales team
- Drive traffic to our website, landing pages, and social media
- 5-7+ years of marketing/analytics/revenue growth experience
- 4-5+ years of business analytics/business operations/business process management experience
- 2-3+ years leadership experience
- Marketing tech expert (Adwords, Hubspot, and more)
- Experience designing and creating display ads that convert
- A proven track record running campaigns to lower CPM cost
- Both colleagues and clients are excited to hear from you
- Love working cross-departmentally with many stakeholders
- Exceptional planning abilities and attention to detail and process
- A “launch, then iterate” approach to life; you love to try new things
- Data enthusiast
Bonus Points For
- Experience in OOH/DOOH
Perks of Working with Soofa
- Generous healthcare, dental, and parental leave packages
- Short- and long-term disability and life insurance
- Unlimited PTO
- Dog-friendly office
- Team lunches every Friday
- Team activities like ski trips, camping, Whiskey Wednesdays, etc.
- Company culture focused on talent development and caring personally
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