Soofa: Sr. Customer Marketing/Demand Generation Specialist

Soofa is the neighborhood news feed that connects a community with screens everyone can see and anyone can use.

We are seeking a demand gen leader to drive inbounds and hypergrow the Soofa Talk platform. You will work across all departments, utilizing your strategy, business, and marketing knowhow to advance both top-of-the-funnel and downstream marketing initiatives to increase demand for Soofa with MQL’s.

This is a senior role that requires a strong track record.

Soofa is for people with a shared stake in a special place. Join the movement!

 

Responsibilities

  • Build and manage paid and organic lead generation campaigns with advertising partners based on sweet sweet data!
  • Shape messaging and content and bring Soofa’s content to new audiences
  • Define KPIs and grow each of our marketing programs month over month
  • Support the engagement and enablement of the sales team
  • Drive traffic to our website, landing pages, and social media 

 

Qualifications

  • 5-7+ years of marketing/analytics/revenue growth experience
  • 4-5+ years of business analytics/business operations/business process management experience
  • 2-3+ years leadership experience
  • Marketing tech expert (Adwords, Hubspot, and more)
  • Experience designing and creating display ads that convert
  • A proven track record running campaigns to lower CPM cost

 

Candidate Characteristics

  • Both colleagues and clients are excited to hear from you
  • Love working cross-departmentally with many stakeholders
  • Exceptional planning abilities and attention to detail and process
  • A “launch, then iterate” approach to life; you love to try new things
  • Data enthusiast

 

Bonus Points For

  • Experience in OOH/DOOH

 

Perks of Working with Soofa

  • Generous healthcare, dental, and parental leave packages
  • Short- and long-term disability and life insurance
  • Unlimited PTO
  • Dog-friendly office
  • Team lunches every Friday
  • Team activities like ski trips, camping, Whiskey Wednesdays, etc. 
  • Company culture focused on talent development and caring personally
Full-time