EF Education First: Social Media Manager

Social Media Manager
EF Education First Pro Cycling Team
Cambridge, MA

The Social Media Manager will sit at the hub of EF Education First Pro Cycling Team marketing efforts. This role will be primarily responsible for setting the tone, planning, curating, producing and publishing content on our social media channels including but not limited to: Instagram, Twitter, Facebook and YouTube. The focus of this role will be driving brand awareness, engagement and brand affinity for our cycling team and EF brand.

As part of the EF Pro Cycling team, this person will work closely with EF Pro Cycling staff, riders, the EF Brand team and other divisions of EF across the world. Partnering with various team members will allow social to be the daily drum beat and conduit of our global cultural adventure that takes the form of a bike team. This roles singular focus will be to tell the EF brand story via our cycling team in a visual and written language that resonates with the broadest possible audience.

The ideal candidate will be both a social media maven (you should have experience managing day-to-day activities across multiple social media channels for a brand, company or organization under your belt) and a consummate, innovative content producer with excellent communication and organizational skills. You need to be highly comfortable creating, promoting and distributing content digitally, and have the ability to maintain exceptional content standards. Youll develop and bring to life engaging, on-brand digital content ideas and campaigns that help tell the EF story, grow our audiences, raise EFs team, brand and partner profiles, and that are in line with bleeding edge methods on how people consume content on social platforms.

This position will be based in EFs Boston office.

Responsibilities include but arent limited to:

-Editorial and social media execution for EF Pro Cyclingplanning, curating, producing, publishing and promoting content thats in line with the EF team and brand (including writing or adapting copy, producing and/or coordinating the production of visual assetsimagery, video, gifs, graphical assets, etc., and more)

-Building a social calendar of proactive content

-Defining and executing reactive content strategies for events, race wins, etc.

-Pitching content ideas and executing on assigned stories

-Supporting the engagement with our audiences on social media in positive ways that help connect them to the EF brand

-Developing, executing on and monitoring social media campaigns and competitions


- 2-4 years experience in social media, brand marketing or related field

-Outstanding writing, editing and proofreading skills (and the ability to adapt to a brand tone of voice)

-Proven experience creating social media content with mass appeal

-Proven social media knowledge and skills across a wide range of social media channels

-Ability to communicate clearly and effectively to consumers and internally across all levels of the organization

-Familiarity with content management systems (i.e. Wordpress) and social media management tools (i.e. Hootsuite)

-Excellent organizational and time management skillsproven ability to work under strict deadlines

-Bachelors degree in Marketing, Journalism, English, Communications or a related field of study

Ideal candidates will:

-Be creative thinkers, as well as highly detail-oriented and motivated

-Be in the know on social media content specifications, trends and how people are consuming content across social channels; this person needs to have a real love for social media and the channels to show for it (either personal channels or other social media brand channels youve produced content for)

-Have an enthusiastic attitude and willingness to jump in and get your hands dirty

-Understand what types of content get traction on social media

-Be thorough with research and fact checking

-Have a sense of humor

Please include 3-5 samples of content youve created (at least 2 must be social media campaigns; others can be digital writing, photography, design, video, animation, etc.) as well as links to 2-3 social media channels youve managed. Candidates who do not submit samples will not be considered for this role.

Experience as a cyclist is not a requirement for this role.

About EF Education First
Since 1965, EFs mission has been to open the world through education. Today EF is the worlds largest private education organizationoffering every imaginable way to explore the world by learning a language, traveling, experiencing another culture or earning an academic degree. For more information, visit ef.com.


Employee Testimonials

Helene Vincent
Manager of Product Innovation, Language Immersion Tours

It's a big university town so there are always concerts and cultural events. There are also people from all over the world so you can hear all kinds of languages. It's large enough to be exciting, but small enough that we have a real sense of community.

Kate Berseth
Executive Vice President

I was used to a fast-paced and informal environment in previous companies, but I think what sets EF apart is the physical office space – light, open, minimal, elegant, fun and happy. It sold me the first time I walked into the Boston office.

Angela Xu
EVP, Recruitment and Employee Development

I love the fact that there are so many universities in Boston, a city of culture and intelligence. There are so many meet ups you can join, to meet new people.