Job Description
Reporting to the Associate Creative Director (ACD) for Brand Experience & Design, the Sr. Writer will lead the writing for various projects and initiatives within the Brand Experience and Design team. Projects could include interior and exterior environmental design, branding, product and marketing communications, architectural elements such as wayfinding, decor and digital technologies.
This individual must have top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar. This person will have the ability to lead and generate writing concepts, while taking direction from Creative Directors and business partners across departments. They will demonstrate strategic and creative problem solving with a deep understanding of copy to develop compelling ideas that are on brand and meet business objectives. This person will collaborate with other writers and designers to deliver on the project brief, expectations and deliverables. They will have the ability to influence creative concepts and provide creative direction. This individual must have strong communication and presentation skills with the ability to sell creative ideas. A strong portfolio showing relevant work experience is required.
Responsibilities include but are not limited to:
Lead and generate innovative creative writing ideas and solutions that deliver on and adhere to the brand vision and brand standards while ensuring consistency.
Bring big ideas and creative to life across a wide scope of unique projects through innovation and collaboration with internal stakeholders.
Develop and maintain trusted partnerships with peers, internal business teams and external agencies.
Apply deep and demonstrated experience in writing for a broad range of deliverables that could include interior and exterior environmental design, branding, product and marketing communications, architecture, decor and digital technologies.
Successfully use skills and knowledge to create compelling themes, manifestos, ideas and designs that are on brand, and meet or exceed business objectives.
Partner with other senior writers on key brand initiatives and peer-review work for accuracy and consistency.
Advise external agencies on adherence to copy guidelines, offering suggestions to streamline work for a consistent customer experience.
Work in lockstep with senior designers/art directors, collaborating from concept to completion on tight timelines.
Present work to internal peers, marketing and creative team leaders, confidently speaking to messaging structures and concepts.
Proactively translate feedback into detailed, actionable copy edits while still delivering on the project brief and upholding enterprise brand tenets.
Required Qualifications
Minimum 5 years of working as a writer with an additional 2 years of experience in a senior writer position at a creative design firm, agency and/or corporate environment.
Proven track record as a senior writer with a portfolio filled with examples of how your contributions assisted in the development of breakthrough creative.
Top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar.
Ability to generate and support creative copy concepts and executions that deliver and adhere to the brand vision, brand standards and all copy style guides while advocating for and ensuring consistency across all work.
Ability to understand a creative brief, think strategically and translate marketing insights into clear, conversational, caring and encouraging messaging for customers.
Ability to pitch strong creative ideas to internal business partners and creative team leaders.
Knowledge of retail and environmental design and competitive landscape.
Demonstrate a passion for strategic and creative problem solving paired with a deep understanding of design.
Experience working in a fast-paced environment and manage multiple projects simultaneously and independently.
Ability to prioritize workload based on key initiatives and time-sensitive, competing or changing deadlines.
Ability to balance feedback from multiple sources including marketing, merchandising, proofreading, legal, clinical and vendor teams.
Must be well-organized and able to communicate ideas and develop strategies.
An enthusiastic and positive attitude, an adaptable and solution-based mindset, and the willingness to do what it takes to get the job done, which may include extended hours when necessary to meet deadlines.
Ability to work and thrive in a remote team setup.
Strong written, verbal and presentation skills.
Technical skills include MS Office, WebEx video conferencing/presenting, and Mac proficiency. Working knowledge of Adobe Creative Suite is a plus.
Preferred Qualifications
Health care and retail experience
Experience working in creative-focused design firm, agency and/or corporate environment
Familiarity with MRM solutions a plus
Education
High School Diploma or GED required.
Bachelors Degree preferred in Journalism, English, Creative Writing, Advertising/Communications, or equivalent combination of education and experience.
Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
