Job Post

Senior Web Marketing Manager

NetBrain Technologies
15 Network Drive
Burlington, MA 01803

Are you a skilled B2B marketer with a passion for creating remarkable web experiences? Are you looking to join a high-growth B2B software company that is changing the landscape of network management? NetBrain Technologies is seeking a highly motivated SR. Web Marketing Manager to lead its website strategy and execution. The right candidate has outstanding writing skills and a successful track record of building highly engaging websites that educate prospects and convert to customers. If you have a bias for action, willingness to learn, and a burning desire to serve your customers, you will be a great cultural fit.

Responsibilities

  • Maintain and grow NetBrain’s website to drive deep prospect education, increase conversions, and improve the customer experience.
  • Convert highly technical content into intuitive, digestible web experiences.
  • Create compelling copy, graphics and videos required to support web content needs.
  • Establish a rigorous, test-driven roadmap that continually iterates, tests, and improves the entire site at high velocity.
  • Build an SEO program to rank for terms relevant to business.
  • Support digital ad campaigns by contributing creative and landing pages.
  • Manage the company blog and guide other contributors with best practices.
  • Support our content marketing programs by contributing to whitepapers, eBooks, webinars and other TOFU offers.
  • Manage our CMS (WordPress) and serve as the point person for site issues and maintenance across the organization.

Qualifications

  • 5+ years of web design and professional writing experience, preferably in an agency and/or SaaS startup environment.
  • 3+ years’ experience in direct management of corporate websites.
  • Bachelor’s degree in marketing, communications, design, or related field.
  • Experience with CMS and web optimization and analytics tools is essential.
  • Experience with Adobe Photoshop, InDesign and Captivate or similar tools required.
  • Must have strong project management and interpersonal skills.
  • Must be able to think strategically and act tactically.
  • Must be a self-starter who thrives in a dynamic, fast paced environment with minimal direction.
Category: Marketing
Full-time

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NetBrain was founded to deliver end-to-end network visibility to enterprise networks across the globe.

 

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