TripAdvisor: Senior SEM Analyst

SmarterTravel is looking for a full-time Senior SEM Analyst who is psyched about everything SEM! If youve got extensive SEM experience across multiple kinds of companies/revenue types - thats good. If you devour the industry blogs and love staying up on the latest and greatest trends and strategies in the SEM world - thats better. If you have an insatiable curiosity and always looking to improve your world by 1% - thats best.

And, if you can write SQL backwards and forwards - youre hired!

What We Offer:

We are a small, growth-minded team that is hungry to test every new idea you can come up with. We touch every site in the SmarterTravel portfolio, and are central to the core business model. Our analysts get exposure across the business, and are encouraged to regularly collaborate with every business function. You'll have the opportunity to learn with a ton of responsibility right out of the gate.

What Youll Do:

This is an all-encompassing SEM campaign manager role. You will take ownership of a travel-related portfolio of keywords. As the portfolio owner, you are in the driver's seat - responsible for diving into a massive dataset to find optimization and growth opportunities to help your portfolio grow. Everything from analysis to test design to execution to optimization - youll be responsible for creating the strategy and executing against it. Bidding strategy, keyword expansion and creative testing will be your day to day wheelhouse, while working closely with product managers to brainstorm & prioritize testing ideas for landing pages. We work with a dedicated team of engineers as well to design and develop custom toolsets that allow us to manage a SEM program of such a large scale.

What You Love:

  • Logic and solving puzzles

  • Researching to find answers to your questions

  • Turning raw data into actionable insights and recommendations

  • Done is better than perfect, but the details matter mentality

  • Accepting failure to learn for the future

  • Everything SEM- extensive experience required

Slam Dunk If:

  • Youre a whiz at SQL

  • You have experience in other paid marketing platforms

  • You love data science