Job Post

Senior Researcher, Membership & Product Marketing

TripAdvisor
400 1st Avenue
Needham, MA 02494

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.

TripAdvisors growing Research team seeks an experienced researcher to work directly on projects that impact the companys key initiatives as a member of a cross-functional team focusing on Membership and Consumer Behavior. Research projects will range from exploratory to evaluative, from surveys to usability testing.

Partnering with the Member Experience and Product Marketing teams, the Senior Researcher will be responsible for bringing the user experience (attitudes, opinions, and behaviors) into product development and marketing initiatives. Through rigorous research, the Senior Researcher will be the ultimate user advocate as a member of cross-functional teams working to improve the membership experience, and to ground product marketing in foundational consumer insight.

For this position, we are looking for a mixed-methods researcher with 5+ years of qualitative and quantitative research experience in a professional setting, and an understanding of survey design and basic survey analysis. Responsibilities include: conducting usability studies (both moderated and unmoderated), designing and fielding surveys, designing click-tests/other fast forms of user feedback, and partnering with external research vendors.

The right candidate will be: experienced in qualitative methods such as in-depth interviewing and usability testing, experienced with designing surveys and basic survey analysis, passionate about research and travel, comfortable in a fast moving organization, and excited to collaborate with various research partners. Experience working with social media products and/or on membership initiatives is a plus.

Specific responsibilities include:

  • Identify and optimize key opportunities to develop user insights and influence customer behavior to drive towards TripAdvisors goals

  • Define research strategy and manage projects across a variety of methodologies

  • Design from scratch and conduct qualitative studies (usability studies, click-tests etc.), analyze data, and share findings

  • Create and field surveys, analyze responses, and report findings

  • Maintain ongoing research initiatives including projects with external research vendors

  • Communicate research findings internally in clear and compelling ways

  • Work cross-functionally with design, marketing, and product management leadership

Hiring requirements:

  • Minimum BA/BS degree in psychology, communication, statistics or other related field

  • Advanced degree in HCI or other behavioral or social sciences a plus

  • 5+ years of professional applied research experience

  • Extensive experience with qualitative research methods

  • Understanding of quantitative research methods (e.g. surveying) and basic statistics

  • Experience working with social media and/or social network sites a plus

  • Detail oriented and able to manage multiple projects simultaneously

  • Ability to present clear results

  • Ability to ask, and answer, meaningful and impactful questions

  • Clear communicator

#LI-KR1

Category: Marketing
Full-time

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