Vistaprint: Senior Product Marketing Specialist
275 Wyman St.
Waltham, MA 02451

Video

Are you interested in a highly cross functional role? Do you want the ability drive change across multiple facets and see your impact from start to finish? We are looking for a passionate and influential person to take on the management of a strategic product line.

What you’ll do all day:

  • Define and implement the right assortment that both meets the longer-term strategy and fulfills the needs of our target customer key use cases
  • Collaborate with cross-functional teams to design, develop, launch and grow our products
  • Developing product marketing content to be leveraged on our site and in channels that creates customers engagement and demonstrates our product expertise
  • Assess and model the viability and economics of new marketing ideas, monitor the health of the product category
  • Define and implement test plans, conduct analyses and make recommendations for product enhancements

You’ll be measured on how well you:

  • Drive growth – you’ll have various levers to pull across areas like site, channel, offers, pricing and positioning to achieve our growth goals
  • Learn & implement – we’re looking to redefine our positioning on our Consumer portfolio & take it to the next level. Fact based learning & experimentation is a must for the role.
  • Create engagement – we’ve tasked ourselves with increasing our engagement with our customers leveraging our product and manufacturing expertise
  • Deliver results – ability to manage multiple complex projects and meet competing deadlines.

We’re looking for someone who:

  • Is an Influencer - Has demonstrated leadership and influencing others across functions
  • Is a numbers person – has experience and is comfortable using various data sources to gauge viability of new ideas, performance of existing projects, as well as determining root causes for performance issues
  • Drives Change - Has shown that they are able to drive business results, from ideation to implementation and can iterate based on learnings
  • Is into the details - Has a strong attention to detail and an eye for quality

Experience:

  • Bachelor’s degree required; preferred majors: Business, Marketing, Economics
  • 2 - 4 years of product marketing, marketing strategy and/or site experience
  • Strong analytical and critical thinking skills
  • Proficient in Excel, pivot tables
  • Excellent verbal and written communication and presentation skills
Full-time