ClimaCell: Senior Product Marketing Manager
280 Summer Street
Boston, MA 02210

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A little bit about us (and what we’re looking for)
Have you ever gotten stuck in the rain without an umbrella, even though you checked the forecast? ClimaCell is revolutionizing weather forecasting and providing the accuracy and reliability necessary for the 21st century. We combine Weather-of-Things data - from cell tower transmissions to connected cars, airplanes, drones and IoT devices - with traditional data sources, and analyze the data using proprietary, cutting-edge models. 
 
The result: forecasts that are hyper accurate, specific, and customizable. We call it MicroWeather and we offer it globally.  Our forecasts are in use across industries (aviation, construction, transportation, on-demand players, outdoor events, energy and more), in emerging economies, and we recently launched a B2C app so people like you and me avoid wet shoes and that wet dog smell...
 
We’re looking for a Product Marketing Manager who’s a great writer, has an eye for both detail and creativity, and wants help spread the MicroWeather story (dare we say revolution?) in ways big and small. 
 
Are you the right person? 
We are looking for an experienced product marketing manager who has the 1) passion for storytelling:you will get users excited about meteorological models :)  2) outstanding eye for design: you are not a designer but we’ll want you to provide easy-to-follow briefs and judge the outcomes and 3)strong technological orientation:words like Google Slides and HubSpot should not  be scary… Oh..and one more thing:creativity is keyfor this role: you will be the person who will come up with the legendary ideas that will make our marketing awesome.

What will you do?
Bring ClimaCell’s narrative, tone of voice, and visual identity to the entire customer journey, and develop the related content and assets - from demand generation to prospects and customers. Work closely with the sales, business development, and customer success teams to develop acquisition, retention and upsell campaigns/programs.
 
How will you do it?
  • Grow the business (with business teams):
  • Develop collateral to support sales teams and customer meetings - messaging, decks, one pagers, customer stories, “Weather Wins.” 
  • Develop the marketing cycle within the sales process and educate business teams on messaging and content. Ensure that content is relevant and is being used (set tracking and measure impact)
  • Develop short-term campaigns and assets based on internal needs (big customer/prospect meeting) and external events (high-profile weather situations).
  • Grow customer engagement (in collaboration with Customer Success team)
  • Develop full onboarding program, including messaging and assets that will create a seamless experience (short time to value) and a WOW effect on the users (adding some joy to weather forecasts…)
  • Develop loyalty/VIP program including messaging, assets and activities.
  • Leverage loyal customers in marketing activities.
  • Run the ongoing communication with customers including in-product and external communications.
  • Full ownership on mid/low funnel content across business units. Responsible for execution based on the company business plan and priorities (teams, products, verticals).
     
Education:
  • Bachelor’s degree strongly preferred
  • Minimum 5 years of product marketing experience
 
Bonus points:
  • Proven product --> sales storytelling & assets development experience 
  • Experience with multiple verticals and business size marketing
  • Experience in tech and startup environment
  • Weather Geek :)
Full-time