CarGurus: Senior Product Marketing Analyst

Meet CarGurusthe #1 visited online car shopping website in the US. At CarGurus, were building the worlds most trusted and transparent automotive marketplace where its easy to find great deals from top-rated dealers.

Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is a technology company with a passion for data and its power to simplify every aspect of the car shopping experience. Using proprietary technology, search algorithms and innovative data analytics, we provide unbiased validation on pricing, dealer reputation and vehicle history.

At CarGurus we use data, not hunches, to inform decisions. We love to collaborate, we're excited by a challenge, and we believe that ownership enables us to grow. Product Analysts play a key role in crafting the data narrative for these decisions. This role will be responsible for partnering with the marketing team to analyze complex campaign data to increase the efficiency and effectiveness of our marketing efforts to automotive dealers. As a member of a growing team, you will have opportunities for outsized positive impact through a high level of autonomy. A successful Analyst has a strategic and analytical mindset and a passion for solving problems. Our team values diversity in experience and backgroundswe do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

  • Strategically evaluate marketing campaign data to isolate true impact of marketing on dealer base.
  • Determine the best marketing attribution model and provide recommendations on new tactics to pursue.
  • Partner with marketing team to structure tests and analyses to improve campaign efficiency and effectiveness.
  • Collaborate with B2B content marketers to determine how CarGurus data can tell key stories to drive and support content development.
  • Dive into internal and third party data to continuously uncover insights about our business.
  • Partner with engineering, finance, and consumer analysts to ensure insights are shared across the company.

Who You Are:

  • Bachelors degree in analytical field required.
  • 3-5 years of business or marketing analyst experience.
  • Analytically oriented with a bias towards using data to solve problems.
  • Expertise in working with SQL, databases, Excel and pivot tables.
  • Familiarity with Python or R is required
  • Understanding of marketing principles and campaign attribution.
  • Experience with Salesforce, marketing automation software, a plus.

CarGurus Culture:

At the core of our company culture is a spirit of innovation, curiosity and collaboration. True to our start-up roots, were nimble, flexible and hardworking. We have a great respect for testing and learning and a healthy aversion to scheduling meetings to discuss meetings. Lunch is catered daily. Gym membership is free. Foosball and ping pong are played often. Now a publicly-traded company, were as committed as ever to cultivating the culture that got us here.

In addition to the US, CarGurus operates sites in Canada, the UK and Germany with other markets on the horizon. Our offices are located in Cambridge, MA, Detroit, MI, Dublin, IE, and London, UK. If youd like to learn more, please visit our careers page.

Individuals seeking employment at CarGurus are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

At CarGurus we use data, not hunches, to inform decisions. We love to collaborate, we're excited by a challenge, and we believe that ownership enables o grow. Product Analysts play a key role in crafting the data narrative for these decisions. This role will be responsible for partnering with the marketing team to analyze complex campaign data to increase the efficiency and effectiveness of our marketing efforts to automotive dealers. As a member of a growing team, you will have opportunities for outsized positive impact through a high level of autonomy. A successful Analyst has a strategic and analytical mindset and a passion for solving problems. Our team values diversity in experience and backgroundswe do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

Full-time