HealthEdge: Senior Marketing Programs Manager
30 Corporate Drive
Burlington, MA 01803

Employee Testimonials

Photos

Description

 

Senior Marketing Programs Manager
As a key member of the demand generation team and an enabler to the sales organization, the Senior Marketing Programs Manager will know a lot - and still want to learn more – about all things marketing and sales force automation, campaign analytics, email campaign design, and social channel marketing. This hire will have a strong understanding of best practices across the full range of digital marketing channels and programs. From crunching the numbers, to influencing your colleagues, to developing overall marketing campaigns, our ideal candidate is an experienced digital marketing professional with strong analytical skills and a proven ability to drive significant, measurable improvement.

What you will do:

Campaign Management

  • As the company’s Marketo “Power User” you will create multi-faceted, multi-touch, integrated campaigns that increase awareness, provide thought leadership, and generate demand for HealthEdge solutions with the goal of engaging with potential buyers.
  • Manage tactics and work collaboratively with rest of marketing team on marketing campaigns utilizing multiple channels and approaches to reach the target audience and increase engagement. Channels include email marketing, webinars, industry events, content syndication, podcasts, social media and SEO and SEM.
  • Manage and design email campaigns utilizing a full set of creative tools with the goal of creating visually compelling and consistent communications.
  • Facilitate A/B testing (and when possible multivariate testing) on email programs to establish the most effective offers by segment.
  • Establish email nurture campaigns to introduce and help qualify new and existing leads.
  • Partner closely with the marketing and sales teams to establish and maintain scalable processes in order to ensure best practices in campaign and lead management, strengthen and accelerate pipeline for new customer acquisition.
  • Manage end to end webinar programs and work collaboratively with team to develop content, promotional messages, event logistics and analysis.
  • Continually monitor and refine lead scoring, maintain and optimize lead enrichment, normalization and segmentation.

 Analytics

  • Produce campaign recap summaries (i.e., conversion rates, webinar and event registrants / attendees, email and event campaign metrics, etc.) in order to analyze past performance and identify new opportunities to improve existing campaigns. Work with the business development and sales teams to optimize performance and ROI for all marketing programs and contribute to weekly reports and monthly dashboards to demonstrate campaign progress
  • Contribute to the optimization of the website as a lead generation channel using technology and site analytics.
  • Develop robust KPIs for marketing performance monitoring: produce and maintain reports and dashboards to provide visibility into marketing campaign results and measure campaign efficacy including channel metrics, opportunity stages, pipeline contribution, and ROI.
  • Monitor and maintain data quality in the marketing database, through data enrichment, data structure, data integrity and cleansing. Ensure marketing automation data is being properly collected and connected with other systems such as a CRM.

Marketing Operations

  • Own and optimize the marketing technology stack including managing all contract renewals, upgrades and integration issues and research alternatives or new options as needed.
  • Own and manage the day-to-day operation of marketing automation processes and tools, which includes data import, data management, customer segmentation and targeting activities as well as KPIs and reporting.
  • Manage the integration of Marketo and SalesForce.com, aligning with the business development and sales teams to ensure proper transfer and measurement of leads across the full sales funnel. Track, test technical aspects of key marketing systems used to generate, engage with, monitor, and report on leads. Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Lead the day-to-day and longer-term technical aspects of the website including ownership of SEO, optimizing the website for all devices, reviewing customer behavior to improve user experience and customer journey to increase conversion.

Who you are:

A self-starter with proven experience creating, leading deployment and activating multi-faceted, integrated campaigns simultaneously, while remaining focused on driving business results and delivering best in class customer experiences. This role requires a creative and analytical thinker who is able to analyze and interpret data while providing creative solutions to address gaps and identify areas of opportunity.

  • 7-10 years of experience developing and executing strategic lead generation and nurture programs in a B2B software environment.
  • Prior experience in multi-touch, integrated marketing program design, creation and /or implementation.
  • Rich experience in Marketing analytics with a strong understanding of the full range of online marketing channels, how they work, how they can be integrated, and how to evaluate them.
  • Understanding of complex buying/selling processes involving multiple decision-makers for software and services purchases.
  • Familiarity with marketing & campaign reporting, dashboards and KPIs
  • Thrives in fast paced, rapidly changing environments. Strong interpersonal skills and ability to earn trust and respect from sales management and peers
  • Power user of Marketo required. Marketo certification preferred.
  • Healthcare experience preferred.
  • Salesforce experience and/or Salesforce Admin certification is a strong plus.
  • Bachelor's degree or equivalent experience required.

 

 

Full-time

Employee Testimonials

Lynne Hollinsworth
Manager, Configuration Center of Excellence

"Having spent many years leading Operations departments for various health plans, I joined HealthEdge because of the opportunity to use my background and expertise in an independent contributor role. I was impressed by the Company’s modern and practical approach to administering a core administration system. I am extremely glad to have shifted my career focus, and the employee focused culture, forward thinking, and spirit of teamwork are the qualities I enjoy most about working at HealthEdge."- Lynne, Manager, Configuration Center of Excellence

 
Adam Kacenjar
Program Director, Clinical Solutions

"I joined HealthEdge in the early startup days and thrived on the creative chaos and opportunities. While the company has grown significantly over the past 15 years, I appreciate the changing pace - issues of scaling, performance, mastering quality - these are the challenges where we are focused."- Adam Kacenjar

Dannette Coleman
EVP, Business Development

"HealthEdge is not just a software company, we are a solutions company, partnering with our customers to drive forward their business strategies using our products and services." - Dannette, EVP, Business Development

Kelly Donovan
Controller

"I am lucky to be on a team that consistently works together, has each other’s backs and enjoys each other’s company! We are able to provide flexibility to team members as needed without diminishing our quality of work." -Kelly, Controller

Melissa O'Dowd
Senior Director, Product Marketing

“There’s so much innovation happening within our walls, new ideas coming into the organization, and a culture that embraces trying new things and continuously improving existing processes. Our start-up type culture within a big company makes it a vibrant place to work.”- Melissa O'Dowd, Senior Director, Product Marketing

Simon Levin
Technical Director

"I work at HealthEdge because it always presents me with new challenges which require professional and personal growth, and such growth is always rewarded by HealthEdge with career advancements and job satisfaction." -Simon, Technical Director

Sarah Clark
VP, Continuous Improvement

“I like working at HealthEdge because I am part of a team that knows how to collaborate, focus on value and continuously improve. I choose HealthEdge because our technology is changing the healthcare industry for the better.” -Sarah, VP, Continuous Improvement

Gail Caldera
Technical Writer

"I love working at HealthEdge because it is a forward-thinking company with a positive and open culture that supports the well-being of the people while providing innovative products that are invaluable. The culture promotes collaboration, teamwork and open communication. Everyone here counts, everyone is heard, and everyone supports eachother to grow and succeed." - Gail, Technical Writer

Marvin Matthews
VP, Project Management and PMO

"I joined HealthEdge to be part of a growing organization that is on a trajectory in becoming the leader in the payer market. The HealthEdge mission and core values were contributing factors for me becoming member of the Professional Services leadership team. As the Leader of the Project Management Team and Project Management Office, I am charged with attaining, retaining, and enabling high performing associates to deliver our next generation solutions to customers in order to support achievement of their strategic business objectives. HealthEdge is vested not only in products and services but talented people, providing an atmosphere of collaboration, innovation, diversity, and fun. Come join my team and be part of this great journey." - Marvin, VP, Project Management and PMO

Dave Paquette
Director, Infrastructure Engineering

"I came to HealthEdge for an unmatched opportunity to further my career in IT with a growing business." -Dave, Director Infrastructure Engineering

Chris Bulkley
VP, Customer Support

"What stands out to me when I'm hiring is a customer-focused drive, a passion for problem solving and a desire to be part of something bigger than themselves." -Chris, VP of Customer Support

Sarang Muralidharan
VP, Solutions Management

“I joined HealthEdge for the opportunity to be part of a growing company that is transforming and modernizing how health plans deliver services to their customers. I am excited to be part of a highly skilled team and look forward to further developing our implementation services and enabling our clients to better compete in the market by taking advantage of the latest tools and features of our products.” -Sarang, VP, Solutions Management

Abe Gutierrez
Technical Account Associate

“HealthEdge's culture is one that makes you feel comfortable to ask questions, where everyone is willing to help” -Abe, Technical Account Associate

Janice Grenda
HR Generalist

"I started at HealthEdge just over 3 years ago as a receptionist and was given chances to learn and grow. I quickly moved into HR where I was given even more opportunities to develop new skills for my career. I love that I am given the chance to use my strengths and overcome my weaknesses too! I am also fortunate to be a part of a great team," - Janice, HR Generalist

Michele Forlenza
Account Executive

“I am really enjoying every aspect of my role and the organization. I love that no matter what you are working on there is no one in the company that isn’t willing to roll up their sleeves and help out. From the top down it really is a team environment.”- Michele Forlenza, Account Executive

Melissa Maulding
Senior Director, Business Consulting Services

"During my interviews, with HE, I experienced the phenomenon that had been described to me. I was excited by the energy of the team/family feeling I experienced. It was very evident that everyone was inspired and dedicated to both the future of the products but also to each other. As well, it was obvious that they were all truly devoted to client success. I knew I wanted to be part of that family and that I wanted to contribute to the overall future success" - Melissa, Senior Director of Business Consulting Services

Danyi Cai
Site Reliability Engineer

“I joined HealthEdge to be part of building a next-generation product in a collaborative environment where innovative ideas are encouraged. I was attracted greatly by the management team and its vision, ambition and approachability.” - Danyi, Site Reliability Engineer

Sandhiya Krishnan
Agile Coach

“As an agile coach, I am glad to be part of a highly skilled team which is open to all the new methods and ideas to make them #1 in the healthcare software market.”- Sandhiya, Agile Coach