Job Post

Senior Marketing Manager, Strategic and Pharmaceutical Partnerships

American Well
75 State St.,
Boston, MA 02109

Company Description

American Well, a leading telehealth platform in the US, is seeking a highly motivated and professional individual with expertise in Marketing. At American Well, we believe digital care delivery will transform healthcare. Our mission is to connect and enable providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. We do this by partnering with our clients to deliver video visits over mobile and web. We have doctors, therapists, and specialists on staff to help people get care when and where they need it most.

Brief Overview:

The Senior Marketing Manager will play a critical role in the Marketing department. Specifically, the Senior Marketing Manager will be responsible for working with our pharmaceutical partners to develop a marketing strategy and support them through user acquisition and retention for their telehealth platform. You’ll be managing large, sometimes multi-million-dollar, marketing programs for partners that include innovative pharmaceutical companies and big tech companies like Samsung and Philips, with an ever-broadening variety of partners.

You'll be responsible for driving utilization for partner telehealth programs, retaining and upselling these partners as marketing clients. You will have ample opportunity to tangibly impact the growth of American Well’s marketing business.

Job Description

·     Effectively partner with our strategic pharmaceutical clients, gaining the trust of the most senior client representatives at large, household-name companies

·     Develop a consistent track record of client upsells 

·     Own results for partner marketing programs

·     Work with the account owner to define, report on, and optimize key metrics

·     Oversee the execution of marketing programs by client, in partnership with channel leads

·     Define processes that streamline internal workflows and drive scalable growth

·     Some travel required, 10-15%

Qualifications

·         Bachelor’s degree

·         MBA or equivalent preferred

·         4+ years of experience in marketing or product management at a direct to consumer brand or agency

·         Experience with pharmaceutical marketing, including provider outreach and clinical trial recruitment preferred

·         Comfort and desire to work with clients, often at the most senior level

·         Strong presentation, PowerPoint, and Excel skills

·         Experience with a variety of marketing channels including paid digital, SEO, messaging, and content marketing

·         Outstanding interpersonal and communication skills, and a “how can we get this done” attitude

·         Polish – the ability to conduct yourself with the most senior levels at our partner companies

·         Scrappy, resilient

·         Think deeply, but also act quickly

·         Curious – no fear of asking question and willing to admit that you don’t know the answer

·         We’re in an industry that is constantly evolving – comfort with ambiguity is very important

·         Low ego, a team player

·         Ability to juggle multiple ongoing projects while maintaining a keen attention to detail

·         Cross-functional team player – internally and externally

Additional Information

Your Team:

Should you join American Well and the Marketing team, you can expect:

The marketing team is a collaborative, data-driven and creative team comprised of; corporate communications, corporate marketing, client marketing, and consumer marketing. Because American Well is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the company’s – and our clients – go-to marketing agency. We’re responsible for company branding and promotion, customer utilization and success, prospect and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.

Working at American Well

American Well is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a go-getter culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. Our corporate headquarters are located in downtown Boston at 75 State Street –in the heart of the city. In addition to the opportunity to build the future of healthcare technology and a great location, we offer:

•       Unlimited Personal Time Off (Vacation time)

•       401K match

•       Competitive healthcare, dental and vision insurance plans

•       Free gym access – on-site

•       Prime office space with views overlooking all of Boston

•       Complimentary snacks and drinks

Category: Marketing
Full-time

See What It's Like To Work Here

We are a national telehealth company serving major hospitals and health plans, and consumers through Amwell, the most downloaded telehealth app.

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