Attivio: Senior Marketing Manager

The Senior Marketing Manager will own the complete funnel including strategy, planning, and executing both top-of-the-funnel and down-stream marketing initiatives to drive demand for the Attivio platform. This individual will combine creative, strategic and tactical thinking with an analytical approach to systematically advance leads through the sales funnel.

Responsibilities include:

  • Own the strategy, manage the tactical plans, and deliver on outcomes associated with marketing the Attivio platform
  • Identify and implement marketing programs across all channels to meet and exceed quarterly pipeline goals, including MCLs, MQLs, SQLs, and opportunities
  • Working closely with your respective Program Manager, create, execute, and optimize marketing plans and campaigns. Manage the integrated marketing strategies for one or more programs
  • Work with internal teams to shape messaging and content
  • Support the engagement and enablement of the sales force
  • Present marketing plans and results to internal stakeholders to enroll and align key cross-functional groups
  • Collaborate with agency partners to ensure high quality output and timely delivery of programs and assets
  • Excel at internal communication and vendor management

Our ideal candidate will:

  • Be 100% focused on delivering outcomes that positively impact pipeline and revenue creation, metrics-motivated and action-driven
  • Get things done, on time, on budget, meeting expectations around outcomes
  • Have excellent interpersonal skills and written communication skills
  • Experienced managing multiple projects and succeeding in a fast-paced environment
  • Flexible and resourceful, ready to step in wherever needed
  • Experienced in market research, analysis and strategy development is a bonus
  • Bachelor's degree with emphasis in marketing or business or a related field. MBA preferred.
  • Minimum 8 years of experience in an enterprise-focused B2B marketing role