Job Post

Senior Marketing Leader

InsideTracker
101 Main Street
Cambridge, MA 02142

Company Details: InsideTracker provides personalized nutrition and wellness with a powerful, evidence-based digital platform. We are a fast paced, growing company located in the Kendall Square area of Cambridge. At InsideTracker we’re all about driving results and creating experiences that improve the lives of our future and existing customers. We are looking for a senior marketing leader with a passion for the customer journey, a great product, team building, and demand gen funnels…with equal parts creativity and metrics. If you are an aspiring CMO with exceptional planning abilities and attention to detail, currently at a senior director / VP level with ~8 years of relevant experience and a passion for health and wellness, we are looking for you!  

The following are the key attributes we are looking for in a candidate:

  • Experience with creating “game-changing” product marketing strategies grounded in market and product knowledge

  • An instinctive, natural-born marketer who also understands the value of data to support decisions and segment audiences

  • Demonstrated leadership skills with a drive to inspire and grow teams

  • Experience with all aspects of tech-enabled consumer branding and marketing

  • A passion for serving the health-conscious consumer

  • A thought leader who is a great communicator with strong presentation and communication skills

Responsibilities:

  • Responsible for managing, nurturing, and growing a team

  • Be part of the executive team, report to the CEO in our Cambridge office

  • Align closely with Product, Engineering and Science to influence product roadmap prioritization by identifying customer and market needs

  • Broadcast our newest innovations to generate demand

  • Connect and align closely with sales and revenue generation

  • Build partnerships, co-marketing, and sponsorship opportunities to run campaigns that expand our high-quality audience

  • Responsible for competitive analysis, customer insights, pricing, defining value propositions, building sales enablement materials

Requirements:

  • Bachelor’s degree required, MBA or similar Master’s preferred

  • 8+ years of progressive leadership experience in marketing, preferably on the B2C, as well as the B2B side

  • Experience working in a fast-paced, dynamic, cutting edge company

  • Understanding of, and deep affinity with, KPIs and the use of data

  • Experience managing budgets and responsibility for revenue goal achievement

Category: Marketing
Full-time

See What It's Like To Work Here

InsideTracker puts the power of personalized nutrition into your hands, using your blood, DNA, and habits. 

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