Title: Senior Analyst, Marketing Sciences
Are you an experienced paid media buyer/analyst who wants to drive digital transformation for one of the largest footwear companies in the world? Do you seek ways to innovate and optimize digital media campaigns? Our Consumer Engagement team is changing how ASICS develops relationships with our consumers - more personal and more data-driven - to grow our e-commerce business globally.
This position will be an integral part of the ASICS Global Media team, leading the transformation and expansion of our new unified media measurement, optimization, and reporting framework. This individuals focus will be working closely with internal teams as well as regional ASICS counterparts (ASICS America, ASICS Europe, ASICS Japan, etc.) to onboard advanced media attribution and optimization processes.
The ASICS Digital team is a global division of ASICS based in Boston, Massachusetts. Our goal is to build digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of mobile-fitness solutions, such as ASICS Runkeeper and ASICS Studio, global e-commerce platforms, and other digital marketing services that encourage people to move, get fit, and stay balanced.
What Youll Do:
Lead the development, deployment, and onboarding of advanced digital media measurement solutions worldwide, ensuring regional adoption and growth
Work closely with regional marketing teams to learn the ins/outs of their existing media optimization and measurement strategies and tactics
Work with internal teams to synthesize learnings and insights from multiple media data sets into cohesive global reporting
Effectively present data-informed strategic and tactical recommendations to internal and external (agency) teams
Demonstrate an understanding of third-party tracking platforms and their respective integrations in measurement and attribution
Build an understanding of the broader digital media ecosystems including challenges around data tracking/measurement with cookies/SDKs, consumer privacy laws, impact of walled gardens, etc.
Work with external partners, such marketing mix modeling vendors, attribution companies, and vendors such as Google, Facebook, Amazon, etc.
Train regional stakeholders on tactics and on applying a learning agenda approach for media planning, optimizations, and analysis
What youve done:
3-5 years of digital marketing experience within media buying, marketing sciences, or digital analytics
Develop a strong understanding of digital paid media platforms, trends, and best practices
Experience working cross-functionally with stakeholders of varying seniority and backgrounds
Analyze large datasets, synthesize key learnings and deliver actionable insights and recommendations via presentations
Prioritize workload and manage multiple projects in a fast-paced environment
ASICS Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.