Indigo: Senior Manager, Grower Commercial Marketing
500 Rutherford Ave, Suite 201
Boston, MA 02129

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Senior manager, Grower commerical marketing

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and So Paulo, Brazil. http://www.indigoag.com/

Responsibilities:

Become familiar with Indigos various product offerings and customer segments, enough to put forward strategic and creative marketing strategies

Familiarize across functional marketing expertise and understand utilization and past learnings from existing channels to drive campaign recommendations

Integrate with the commercial sales team to fully understand grower goals, and current plan in place to enable them from a marketing perspective

Partner with the sales team to determine goals for awareness, demand, pipeline and revenue targets

Use marketing analytics fluency to identify and execute campaign / channel optimization techniques based on insights coming from media and campaign performance, segmentation strategies and/or outside learnings; This should be true for all above / below the line activities

Provide end-to-end campaign management to drive engagement, pipeline and closed revenue, leveraging key channels such as digital advertising, web marketing, video, webinars, direct mail, events, field activities and more

  • Lead timeline management to campaign setup, delivery of assets/info through to troubleshooting and reporting
  • Ensure creative excellence, cohesiveness and quality across campaigns
  • Execute on 3+ campaigns at any given time

Work with the direct/digital functional expert to define and develop automated grower user journeys to engender trust and loyalty as measured by shared YoY grower retention goals and other suggested metrics

Ensure all outbound communications are tightly aligned with Indigo brand, look and feel and voice

Ensure (in partnership with the wider marketing team) that growers experience with Indigo feels thoughtful, value-additive and cohesive

Over time, build and manage a superstar grower-focused commercial marketing team

Understands and embodies our mission & core values

  • Excited by Indigos mission; believes that Indigo can fundamentally change the agriculture industry; can clearly articulate passion for our mission and values
  • Optimistic and innovative; solution-oriented; shows no signs of cynicism
  • Will be widely viewed as someone who personifies our core values, is committed to them, and leans on them when making decisions. Specifically:
    • Demonstrates a track record of high integrity - doing the right thing, owning mistakes, conducting oneself honestly
    • Values, communicates and interacts with others with high levels of transparency and respect

Collaborates well across functions; creates an inspiring and collegial work environment

Competencies:

  • Strong demand-generation marketer (brings analytical, sales mindset to the table)
  • Strategic thinker, but able to roll up their sleeves to get things done
  • Familiarity across marketing channels, or quick learner, to iterate, optimize and deliver results
  • Effective at driving process and change, able to break down doors to execute well
  • Autonomous self-starter but collaborative, able to effectively navigate and drive towards goals through ambiguity
  • Strong sales-enablement marketer, or quick learner
  • Strong brand marketer, or quick learner (brings creativity to the table, representing various customer voices)
  • Comfortable as a general athlete on the marketing team
  • Experience effectively managing cross-functional, multi-dimensional projects, balancing multiple priorities with attention to detail
  • Able to collaborate with senior leaders as a holistic thinker across the organization but ego-less in taking direction
  • Curious and fast learner - ability to quickly get up to speed on newly formed and developing products & programs and quickly understand business objectives to execute against them
  • Excellent presentation skills
  • Experience running analytics on campaign performance, comfortable with numbers and digital tracking mechanisms

Qualifications:

  • 7-12 years of marketing experience
  • Hands on experience building demand programs in 3 or more marketing channels
  • Experience and fluency with marketing technology
  • Brand / agency experience; can discern quality work
  • Agriculture experience or demonstrated ability to get up to speed across various industries is preferred
  • Proven track record of marketing success in a fast-paced, growth-stage environment
  • B2B experience is preferred
  • Travel required 1-2 times per month
Full-time

Employee Testimonials