: Senior Manager, Customer Marketing
10 Post Office Sq
Boston, MA 02109

Employee Testimonials

Cecilia Ho Skillsoft
Deborah Chanderbali Skillsoft

Director, Customer Marketing

At Skillsoft, we are all about making work matter. We believe every team member has the potential to be AMAZING. We are bold, sharp, driven and most of all, real. Join us in our quest to democratize learning and help individuals unleash their edge.

OVERVIEW:

The Director, Customer Marketing (CM) is responsible for defining, executing, analyzing, and managing the pre- and post-sale customer journey to drive interest, customer engagement, increase customer value realization, improve customer retention, and build advocacy. In this role, the Director, CM will partner with product, digital, and field marketing as well as our global sales team to build and implement prospect and customer-focused marketing campaigns to increase Skillsoft value and mindshare with prospective customers and our existing customer base.

The right candidate will have experience building strategic marketing plans, creating engaging customer journey programs, as well as establishing strong customer advocacy programs that communicate the value Skillsoft, ultimately building avid Skillsoft fans.

This customer-centric marketing leader has deep data-driven marketing acumen that includes marketing strategy, demand generation, and digital, among other competencies. The right candidate will understand how to develop end-to-end prospect and customer growth programs that can be deployed globally and/or regionally.

OPPORTUNITY HIGHLIGHTS:

  • Map and manage the customer journey from initial touch through acquisition, adoption, and advocacy aligning measurable marketing efforts to drive new opportunities, product onboarding & adoption, increased utilization, and value realization.
  • Connect with customers to ensure continued value and success throughout the relationship lifecycle.
  • Create value-based messaging for email campaigns and in-product messaging to drive pipeline for Commercial sales.
  • Partners with the content team to develop content that increases prospect and customer engagement including value realization, and customer advocacy (including case studies, references, and a customer speakers bureau).
  • Partner with the Digital business team to determine appropriate usage-based triggers and corresponding messaging.
  • Monitor the customer experience through the upgrade process and advocate for program refinements if needed to improve the customer experience.
  • Track performance against quarterly pipeline targets and recommend additional campaigns or programs if needed to address pipeline gaps.
  • Effectively collaborate and communicate on the upgrade program with partners in the digital business, sales, sales development, sales enablement, and product management.

SKILLS & QUALIFICATIONS:

  • Bachelor's degree in marketing, business, or communications. MBA strongly preferred.
  • 7 to 10 years of enterprise marketing; strong preference for SaaS and B2B experience. Customer marketing experience is preferred.
  • Data-driven marketing approach, along with the ability to grasp and translate software capabilities and content offering into business benefits.
  • Experience in developing customer messaging and translating qualitative and quantitative data into compelling stories.
  • Experience creating and executing marketing campaigns and programs that drive measurable customer engagement and advocacy.
  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results.
  • Strong customer focus and business orientation, with ability to engage senior executives through professional communications.
  • Global mindset, proven ability to partner and work effectively with regional marketing teams in a matrixed environment.

SUCCESS QUALITIES:

Personally Accountable for Team Success. We unleash our edge together.

Confident Achievers. We are bold.

Intellectually Curious. We are sharp.

Adaptable, Agile & Resilient. We are driven.

Customer First. We are real.

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets their people and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft and SumTotal are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the SumTotal suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.

Full-time

Employee Testimonials

Cecilia Ho Skillsoft
Cecilia Ho
Senior Manager Marketing Communication

Why does your work at Skillsoft matter?
My work matters because I am able to create content and transform it into a story, an image or bring it to live as an event, creating a tangible experience. To be able to create a compelling yet relatable experience across the region, understanding cultural nuances and different business practices. It all comes down to bringing the best experience to the customer internal and external. Being at the front line of the business, it is key to creating first and lasting impressions.

What about the culture at Skillsoft has allowed you to shine?
The people, the talent and the leadership. I interact with many different functions in the business regionally and globally and I am constantly amazed by the talent we have and how everyone is supportive and collaborative. The business is always evolving which provides many opportunities and new areas of growth professional. There is no limit to how much you grow because there is always room for further growth.

Deborah Chanderbali Skillsoft
Deborah Chanderbali
Senior Project Manager

Why does your work at Skillsoft matter?
I am part of a team that works to ensure our clients achieve their goals. I not only help our clients to resolve challenges/issues, but also learn from them as well. When our clients are successful it means that I am doing my job well which is both rewarding and motivating. Additionally, I look forward to working with our internal partners to identify and develop processes that can better support us as an organization and help improve our service.

What about the culture at Skillsoft has allowed you to shine?
The supportive and collaborative culture at Skillsoft inspires me to always do my best. I learn daily from an amazing group of passionate, driven and talented coworkers, which in turn affords me the ability to shine in my role. Working collectively with such a talented group of talented, driven and passionate coworkers fills me with a sense of accomplishment and encourages me to grow and develop professionally and personally. I am happy to be part of a culture that is both nurturing and motivating.

Debbie Harn Skillsoft
Debbie Harn
Team Lead, Implementation Consultant

Why does your work at Skillsoft matter?
As a member of the Implementation Consultant team, I like to say that we make eLearning dreams come true. Our team guides clients through the journey from implementation kick-off to launch, in which the client’s vision for their learning program is translated into reality using Skillsoft digital technology. Seeing new learning resources become available to an organization’s employees is incredibly rewarding.

What about the culture at Skillsoft has allowed you to shine?
There is infinite room at Skillsoft to innovate, learn, and grow. I have the opportunity to collaborate with exceptionally talented people on my team and throughout the organization on a daily basis, which challenges me to expand my own skillset.

Anil Ala Skillsoft
Anil Ala
Senior Software Engineer

Why does your work at Skillsoft matter?
I am working as a Senior software engineer for Percipio engineering. The plethora of learning and growth opportunities with a lot of development resources makes me always excited and highly motivated to work for Skillsoft. Skillsoft being a leader in the e-learning industry and my contribution towards Percipio helping engineers of other companies to up skill in different aspects of professional development. People and culture another aspect which makes me always come to work with smile on my face and I always think “Thank God It’s Monday” after every weekend.

What about the culture at Skillsoft has allowed you to shine?
Culture is another successful ingredient of the Skillsoft company. Skillsoft culture always encourages and provides opportunities for every employee. Open desk policy of Skillsoft culture helps employees to share their ideas, feedback etc. towards any level of company hierarchy. Some of my positive experiences include recognition of employees’ hard work, work towards employee growth, feedback provided, frequent team lunches and treating employees like family

Michael Mosgove Skillsoft
Michael Mosgove
Director SMB Solutions Architects

Why does your work at Skillsoft matter?
I am definitely an HR nerd. Working with and serving people to empower them and improve their lives, I believe, is at the core of human capital management. Skillsoft is doing exactly that using technology (hence the perfect place for an HR nerd). With skill enabling content, and the amazing scope and scale of the SumTotal platform, I get to work with clients to show how technology can improve the work experience and lives of their people.

What about the culture at Skillsoft has allowed you to shine?
Skillsoft empowers me to take ownership of my career and development. As a Solution Architect, I am encouraged to specialize in the areas that most interest me and develop and build my “brand” as an HR and Technology specialist. We are also given the opportunity to collaborate with our managers in our monthly review process to discuss items like this and to receive guidance in a coaching and mentoring fashion.

Jennifer Stephens Skillsoft
Jennifer Stephens
Senior Partner Success Consultant

Why does your work at Skillsoft matter?
Education has always been my passion. I graduated with an education degree; and being able to put that knowledge to use helping others learn and grow has been incredibly rewarding. Learning is the proverbial “pebble in the water” and causes a ripple effect of positivity throughout an entire organization. Educated employees are more engaged, have higher job satisfaction and are happier overall. Happy employees provide better service to customers and happy customers mean businesses grow. When it comes down to it – learning improves peoples’ professional and personal lives. I’m so blessed to be a part of making such a positive impact every day!

What about the culture at Skillsoft has allowed you to shine?
Having started with Skillsoft in my 20’s (1999-2012, I feel like I grew up at this company and have had the opportunity to learn from the very best. The people here are brilliant; talented, innovative, enthusiastic and collaborative. I have never once been turned away when asking for help. Whether reaching out to an individual contributor or a C-level executive, I always get a response. The collaboration and willingness to help others makes us ALL shine, and it enables me to provide above and beyond support and service every day. Our customers and partners are getting the benefit of the collective brilliance of the entire Skillsoft team, who are without a doubt the best and brightest minds in the industry!

Natalie Emmett Skillsoft
Natalie Emmett
Office Manager

Why does your work at Skillsoft matter?
I am the UK Office Manager providing support to all staff members, visitors from other offices and customers.

What about the culture at Skillsoft has allowed you to shine?
In work, I have a very supportive manager and colleagues. However, the true values of how far this extends occurred last year when I had a seizure and the measures that everybody went to support me during my recovery makes me realize what a great second family I am part of.