ObserveIT: Senior Demand Generation Marketing Manager
200 Clarendon Street, Floor 21
Boston, MA 02116

Employee Testimonials


The team at ObserveIT is growing! We are looking for a Senior Demand Generation Marketing Manager to join our Marketing team in our Boston office. This is a key role that will play a vital part to our company success as we continue to grow globally. This is a great opportunity for you to get into a venture backed and fast paced, high growth company. We are looking for someone who is willing and always ready to roll their sleeves up, dive in head first and make a major impact. If youre passionate about the security industry and wanting to make a difference in the world, this could be the job for you!


  • Gain a ton of experience reporting directly into the CMO
  • Create, develop and execute high-impact, multi-channel B2B marketing strategies to exceed company goals for marketing leads, opportunity conversions, pipeline and revenue
  • Get creative and Partner with Marketing Operations, Product Marketing, Channel and Sales to create and scale a demand gen strategy
  • Own content marketing and develop a deep understanding of key audiences
  • Manage drip and nurture campaigns, assets and workflows to grow pipeline
  • Develop quarterly plans to manage budget based on ROI, cost per lead, first meeting metrics, etc.


  • Experience in B2B demand generation marketing; including lead acquisition and full lifecycle marketing campaigns
  • A proven track record of executing demand generation programs that drive growth
  • A data-driven approach to customize marketing assets and enhance campaigns, website and landing page conversion paths
  • Expertise in marketing automation and CRM tools, preferably Marketo and Salesforce
  • The ability to thrive in a fun, collaborative, and cross-cultural environment


  • Competitive
  • Transparent
  • Fun
  • Customer Centric
  • Always willing to learn

Job Type: Full-time

Fairness Matters:

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.


Why We Work Here

Crayson Jenkins
Sales Director, UKI

"ObserveIT is fast paced, proven leadership and leading edge product that’s leading the path in the Insider Threat space. We truly focus on Customer success partnering with our Customers as they move to solve their Insider Threat challenges. We ensure that our Customers are getting the most from the solution and work with them to ensure they have a successful deployment, as this is reflected in our high Customer retention figures.
The ObserveIT team are open to new ideas, approaches to the market and selling models providing an excellent opportunity deploy new strategies and approaches to the region. It’s both a challenging and demanding opportunity, but with high rewards."

Courntey McPhail
Head of Global Recruiting

"I moved across the country from San Francisco to join ObserveIT, and haven’t looked back since! This has been the most rewarding year for me and I truly feel like I found my fit. The autonomy that ObserveIT has offered is rare to find and allows for a tremendous amount of personal and professional growth. The energy in the office is fun and competitive and you really do feel like you’re part of a family of people who want to be an integral part of your success."