: Senior Content Strategist

As a Senior Content Strategist, youll produce high-quality, relevant, and engaging audience-centric content that helps Klaviyo and our USMB and mid-market customers grow their businesses. Youll consistently create exceptional, audience-centric content while helping others to create content that meets that same high standard.

How Youll Make a Difference

Content is core to our plan to build awareness for Klaviyo and to grow our community, so youll be playing a critical role in the growth of our business and in helping both Klaviyo and our customers achieve business goals.

Youll employ a story-first strategy across content, which means youll identify the best format through which to tell particular stories across all marketing channels. 

Youll use your expertise in eCommerce marketing to create both short-form and long-form content in a variety of formats (articles, reports, blog posts, videos, etc.) and for multiple distribution channels (blog, website, email, etc.). 

Youll collaborate closely with fellow members of the marketing team, sales, customer success, and partner marketing, as well as our customers to tell compelling stories across all forms of content in support of various marketing initiatives.  

What Your Work Will Look Like

Youll be part of the Content Marketing team, youll report to Klaviyos Managing Editor, and youll manage the Content Specialist. 

  • Pitch ideas. Youll understand Klaviyos customers, their challenges and opportunities, what differences and similarities exist across segments and personas, and youll regularly contribute ideas and develop programs for highly engaging content thatll help USMB/MM eCommerce marketers and business leaders solve business problems and grow their businesses.
  • Create engaging content. Youll spend the bulk of your time creating amazing content across all formats and channels that helps USMB/MM eCommerce marketers and business leaders use their data and their own marketing channels better. 
  • Manage content projects. In addition to creating content, youll collaborate with fellow teammates and manage the process for producing your content projects from start to finishfrom ideation to distribution. 
  • Maintain the tone and quality of content. Youll assist in the editing process and help to ensure relevance and consistency across all the content we produce. 
  • Mentor fellow creators. Youll be a go-to resource for fellow content strategists, marketers, and Klaviyos on what good content is and what it isnt. Youll coach others on content standards, help them shape their ideas into high-quality content, and help them up their game with every new piece they create.
  • Monitor performance. Youll collaborate with the team to keep an eye on and share the performance of our contenthow its being consumed, whats resonating, whats driving results, etcand youll use data to optimize our content efforts fast. 

Who You Are

  • Youre first and foremost a marketer, but youre also an exceptionally gifted storyteller, writer, editor, communicator, and content coach. 
  • You deeply enjoy using stories and words to create content that helps people solve their business problems, and your bar for quality is exceptionally high.
  • You think about the story first and the format second, and you understand how to distill complex ideas into easily understandable and engaging content that aligns with brand standards
  • Youre curious by nature, you love creating content that makes a real impact, and youre energized by being part of a fast-paced, entrepreneurial business. 
  • You know content. You know SEO. You know eCommerce. And you have at least six years of professional experience in digital marketing, preferably with experience marketing to fellow marketers. 

Get to Know Klaviyo

Klaviyo is the worlds leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web, and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze, and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesnt force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly. Thats why over 50,000 innovative companies like Unilever, Custom Ink, and Eventbrite sell more with Klaviyo.