: Search Engine Marketing Specialist (contract)
8 Crosby Drive Bedford
Bedford, MA 01730

Employee Testimonials

Video

Introduction

iRobot is looking for a Search Engine Marketing Specialist to deliver revenue and customer growth across Organic Search (SEO) and Paid Search (SEM/PPC) channels.

He/she will be responsible for technical SEO and content optimizations working with various teams across the organization to improve search engine rankings for iRobot.xx websites. In this role you will also partner with Digital Marketing Manager to manage Paid Search campaigns, identify synergies between the two channels and develop strategies to maximize traffic and revenue.

The ideal candidate must have prior experience executing, analyzing, and optimizing search marketing campaigns, and experience working with internal and external partners to grow Organic and Paid channel metrics.

Roles and responsibilities

  • Working with the Digital Marketing Manager, manage day-to-day SEO responsibilities for iRobots websites across North America, EMEA, LATAM, and APAC
  • Identify popular and emerging keywords that iRobot does not rank well for, and create content briefs that detail how and where this content should be implemented on our website.
  • Analyze keyword and landing page pairs, and provide recommendations on how to improve iRobots search results
  • Run regular site crawls to uncover technical SEO shortcomings including, but not limited to redirect chains, broken links, schema implementation, language tags, page load speed issues, etc.
  • Collaborate closely with content and development teams regarding web page development and optimization
  • Identify synergies between SEO and SEM programs and develop strategies to maximize program efficiencies
  • Assist the SEO/SEM testing program. Responsibilities include ideation, monitoring test performance, and analysis.
  • Grow traffic and engagement metrics through SEO and SEM optimizations
  • Perform ad hoc data analysis across SEO and SEM campaigns

Knowledge, Skills, and Abilities

  • Team player looking to play an integral role on a fast-moving and data-driven marketing team
  • Proactive team member, always looking for areas of opportunity
  • Keen attention to detail and ability to manage multiple projects concurrently
  • Proven written and verbal communication skills
  • Proficient with search marketing tools and associated software including but not limited to: Google Analytics, Google Ads, Google Search Console, Microsoft Excel

Requirements:

  • 2-3 years of search marketing experience, preferably in SEO
  • Bachelors degree in marketing or related field
Full-time

Employee Testimonials

Danielle Dean
Technical Director of Machine Learning

"I love how much iRobot emphasizes learning, risk-taking, and innovation, and gives me the opportunity to work with different people."

Eva Moscat
Manager, Software Engineering

"Every day I feel challenged – whether it’s technical problem solving, or getting my team up to speed on a new project and making sure they are happy, motivated, and developing in their careers."

Emiko Komori
Corporate Counsel

"Collaborating with people who are very passionate and dedicated to building products that bring joy and ‘wow!’ to customers is my favorite part of my job."

Brandon Rohrer
Principal Data Scientist

"iRobot is a wonderland for a data scientist. Our data helps us enhance our customers’ experiences by better understanding their needs and delivering new solutions to exceed their expectations."

Victoria Liceaga
Manager, Product Marketing

"The Global Marketing group is dynamic and lively. We are always moving fast to plan for new products, execute seasonal campaigns, and pivot based on changes in the market. We are so fortunate to be marketing products that our customers love as much as we do and that add real value to their lives."

Eric Burbank
Principal Mechanical Engineer

"The hardware engineering group at iRobot is incredibly innovative and fun to work with. We have a full range of engineers with many diversified talents. Everyone is incredibly willing to share their expertise and help out on challenges."

Evn Tomeny
Manager of Enterprise Collaboration

"The collaborative nature of the team is refreshing. Everyone works together to find interesting solutions to complicated problems, and contributions are appreciated from anywhere. Because of the diverse set of backgrounds and experiences, you’ll often find answers where you least expect them!"

Michelle Gattuso
VP Portfolio & Digital Product Management

"iRoboteers know that their contributions matter. They are always doing what they can to make things better and deliver great products that customers will love. We know we’ve had a hand in changing the world and it shows in our drive and determination to keep moving forward."

Lauren Stern
Principal Design Researcher

"Our team is unique because we have so many disciplines within the Design department. Owning and using a robot is a multi-faceted experience, and we all work together to create that experience for our users. The cross-discipline collaboration is really special. It’s a group of funny, enthusiastic, creative, kind people."

Sushmita Bawari
Director, Strategic Sourcing

"It’s great to have the opportunity to manage a global team and work with suppliers from all around the world. It really helps you appreciate how inter-connected everything is."