: Sales Development Representative
100 Pennsylvania Avenue,
Framingham, MA 01701

Employee Testimonials



Sales Development Representative

As a Sales Development Rep (SDR), you will act as the first contact for many Applause prospects with the objective of assisting our field sales team in selling products and services in high volume, sales cycle transactions. Successful Enterprise SDRs will possess a demonstrated ability to develop strong business relationships and sell products in a fast paced environment. Must be highly competitive with the ability to collaborate in a team environment, possess strong interpersonal and communicative skills.

The SDR is responsible early stages of the sales cycle and to help in New Customer Acquisition. The SDR team also works closely with the marketing team to follow-up on marketing campaigns/events/conferences/seminars.


  • Generate outbound qualified opportunities per quarter within target industry accounts- each opportunity should contain: Diagnosis of the prospects business pains, Applauses solution identification, and understanding of prospects infrastructure, timelines and budgets.
  • Act as the single point of contact for all inbound calls/requests for the assigned region, qualify these opportunities and pass to the relevant Enterprise Account Manager
  • Support the internal industry or solution specific marketing campaigns and events in the region.
  • Work with the Enterprise Account Manager team to identify accounts and do extensive territory planning for the assigned regions. Also conduct prospect research within focused industry verticals.
  • Ability to develop a Why Applause, Why Now proposition for each prospect interaction as well as a close cooperation with the sales team to identify and follow up on new leads/opportunities.
  • Ongoing and precise record keeping and forecasting within the sales database, SalesForce.com CRM as well as the ability to make use of prospecting support tools such as Linkedln, Data.com, Hoovers, etc.
  • Conduct targeted and non-targeted account prospecting and qualification via the phone
  • Achieve monthly, quarterly and yearly pipeline and forecast goals and defined objectives that our field sales team can convert into qualified opportunities.
  • Develop, present and implement plans to your manager for acquiring new business and traction in your assigned area - including activity breakdowns, performance milestones and resource requirements.


  • Has successfully executed prospecting/new Account Development campaigns in the local regions.
  • Has experience in the Enterprise, SaaS, Cloud or High Tech Industries
  • Eloquent and self-confident communicator comfortable speaking with C level contacts
  • Experience and understanding of the SaaS, Cloud Computing and related services
  • Can express their ideas in persuasive emails and other written communications
  • Creativity to think outside the box and leadership to execute effectively
  • Minimum 1 years of sales, telesales or marketing experience running outbound enterprise B2B demand generation and lead generation activities in Enterprise/SaaS/Cloud
  • Minimum 1+ years of experience using marketing automation/lead nurturing systems such as Hubspot, Eloqua, Marketo, etc.
  • Excellent written and verbal communication skills with an ability to influence others.
  • Conveys a sense of urgency and drives issues to closure.
  • Mature and confident with strong interpersonal skills and a true team player.
  • Self-motivated, driven and dynamic personality.
  • Attention to details, forecasting lead goals
  • Bachelors degree preferred


Applause leverages its worldwide community of on-demand digital testing professionals to create curated and vetted testing teams who provide our clients with a full suite of testing and feedback solutions. Our white glove approach seamlessly integrates with any SDLC process, enabling leading brands across all industries to increase development velocity and deliver high-quality digital experiences to their customers.


Employee Testimonials

Nick Cole
Commercial Account Manager

I love the Applause Summer Outings. There isn’t a single time throughout the year that better brings the entire company together. The annual holiday party is also great. Awesome venue, food and band.

Mark Ragno
Lead Senior Business Development Representative

The best part about working at Applause is the entrepreneurial environment - not to mention the annual ping pong tournament!

Jessica Haywood
Corporate Controller

I love working at Applause because every day I know there will be something different to work on and learn from. It’s such a fast paced environment and there is never a dull moment.

Alex Viale
Product Manager

We impact almost every company I can name. We have a simply unbelievable customer list. Everybody works hard. We are growing and evolving together.