Rapid7: Product Marketing Manager - IDR
Rapid7
120 Causeway Street
Boston, MA 02114

Employee Testimonials

Helen Ackers Rapid7
Aniket Menon Rapid7

Video

About our team

Rapid7's Product Marketing team is responsible for leading go-to-market (GTM) strategy and execution for our portfolio of products and services. Reporting directly to the Director of Product Marketing, this role will oversee the Incident Detection and Response business, specifically the InsightIDR solution. The Senior Product Marketing Manager serves as the strategic business owner and works in tandem with another Product Marketing Manager to drive the business, support internal GTM teams, and serve as the market expert for InsightIDR.

Critical capabilities of this role include market analysis, creation of market segmentation, formulation of value drivers, and funnel analysis. This role requires a leader who can build relationships, inspire others, and partner cross-functionally across Sales, Product, Marketing, Operations, Finance, IT, Customer Success, and Support teams to develop ongoing initiatives for driving revenue, customer acquisition and adoption.

Responsibilities include:

Know our customers, their pain points and their success stories. Drive customer fluency throughout the organization.

Perform ongoing market analysis and market segmentation to align product/market fit for InsightIDR.

Thoroughly understand and stay abreast of the customer and competitive landscape and industry news to best influence our marketing strategy.

Define value drivers tied to our customers business outcomes that are meaningful, relevant, and actionable.

Leverage qualitative and quantitative data to measure and monitor the overall health of the business, including funnel analysis.

Work with teams across the organization to research, plan and implement go-to-market tactics that drive demand, customer adoption & success, and revenue.

Lead and take accountability for business results.

Be an evangelist and spokesperson for InsightIDR, communicating and educating internal and external stakeholders (customers, channel partners, press, industry analysts).

Represent the go-to-market point of view in product strategy discussions.

Requirements:

5+ years product marketing experience, with an emphasis on market strategy rather than content creation.

Marketing experience within SaaS or cloud based technology, security, or data analytics is preferred.

Proven background in owning customer research, market analysis and segmentation.

Experienced in leveraging data-driven analysis to form and test market hypotheses.

Ability to translate technical concepts into business value for internal and external stakeholders.

Proven ability to handle multiple projects at once, with multiple stakeholders.

Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations.

Available for occasional travel to regional offices, industry conferences and events.

About Rapid7 Rapid7 (NASDAQ: RPD) is a team of highly motivated individuals dedicated to making the world a safer place through innovative cybersecurity solutions. With over 7,200 customers (including half of the Fortune 100) across 120 countries, Rapid7 aims to give Security, IT, and Development teams the tools needed to dramatically improve their security operations. Consistently named one of the best places to work by the Boston Business Journal, Rapid7 views its people as its most important asset and invests heavily in employee career development and company culture.

Full-time

Employee Testimonials

James Green
Director of Engineering, Engineering, Software Development

"My favorite memory of being a 'Moose' is our first ever company-wide hackathon in Cambridge. After a fun–filled week for the company kick-off, we still managed to deliver, through the night, on some amazing ideas."

Brett Garofalo
Manager, Mid-Market Sales

"I am not a natural–born salesperson or leader. Rapid7 gave me the mentorship opportunities and leeway to develop those skillsets. Having the support of my management allowed me to take risks and learn from mistakes instead of being tentative and afraid to put myself out there."

Helen Ackers Rapid7
Helen Ackers
Marketing Specialist

"Every time you feel a little more comfortable with your job and what is expected from you, there is always something new to learn and something to add to the repertoire! I love this, it means every week I can see myself developing in my career."

Aniket Menon Rapid7
Aniket Menon
Manager, Enterprise Deployments

"I love the infectious energy and fast–paced nature of the job. Unrelenting progress towards becoming the #1 company in Cyber Security. The sheer number of Products and Services we have launched in the last two years is a staggering achievement."

Dennis Nahas Rapid7
Dennis Nahas
Systems Administrator

"The most fulfilling moments are seeing our products name dropped in the security press, knowing we all contributed to that."

Ashley Seamans Rapid7
Ashley Seamans
Director of Business Intelligence

"There's never a dull moment and always a new challenge to tackle. I have had the opportunity to work with people across the company on product launches, acquisitions, our global sales expansion and lots of new programs, each with its own hurdles but all equally rewarding."

Chris Wallace Rapid7
Chris Wallace
People Strategy Manager

"It's pretty cool to look around the room and know that I played a part in making all of that happen, and that I hopefully helped those people move into a role that they find really rewarding and exciting. Especially in a company where they in turn can have a big impact and take their careers to the next level. The fact that they are all good people, and that we all manage to have a bit of fun in the process, helps too."

Stephanie Philips Rapid7
Stephanie Philips
Counsel and Director, Contracts, Legal

"I love the truly collaborative team effort from everyone across the board – people are always willing to join an effort or a conversation to make a difference and find a solution, and they don't feel bound by their job descriptions or departmental functions if they have expertise that will help out a fellow Moose."

Roy Hodgman Rapid7
Roy Hodgman
Data Scientist

"I feel that [our core value for] continuous learning best represents me because it's been essential to my career here. There are no shortage of tools and techniques that can be applied to the projects I work on, and despite what I think I might know about the problem at hand, more often than not there are new and novel ways to approach it."