Tufin: Product Marketing Manager
2 Oliver Street
Boston, MA 02109

Employee Testimonials

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Tufin is seeking a high-energy individual to join our growing company as Product Marketing Manager. This position will be responsible for identifying and executing marketing strategies for Tufin’s products and solutions. The Product Marketing Manager will own and drive the go-to-market strategy and execute on innovative marketing programs and sales support to effectively increase the pipeline for sales opportunities.

 

Responsibilities:

  • Assesses market needs and opportunities for solutions through primary and secondary research and defines market requirements and desired positioning.
  • Identify and analyze business processes, industry trends, pain points, and personas for target markets.
  • Communicate the value proposition of Tufin products to the sales team and develop the sales tools that support the selling process.
  • Collaborate with Product Management to align product strategy, pricing and roadmaps to the market needs.
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
  • Develop messaging and positioning that differentiates Tufin products and enforce it through creative presentations, collateral, white papers, and positioning documents.
  • Collaborate with field marketing team to develop effective lead generation campaigns that drive qualified leads, pipeline and ultimately closed deals.
  • Work closely with customers, sales and industry analysts to define targeted solutions that address target market needs.
  • Build client relationships to gain insight into the demands of target markets
  • Actively engage in customer-facing activities such as customer conferences, site visits, and press/analyst briefings.

REQUIREMENTS

  • Minimum 5-years’ experience in product or solution marketing or related function for technology driven solutions.
  • Experience marketing networking or information security solutions preferred
  • Understanding of solution-selling approach into targeted vertical markets.
  • Strong team player possessing excellent communication and presentation skills.
  • Consistently meet high performance standards including timely completion of tasks, project management, field sales support, and customer interaction.
  • Bachelors’ degree in technical discipline or business; MBA preferred.

Must be willing to travel up to 25%.

Full-time

Employee Testimonials

Amanda Levin
Director of Marketing, Americas

Tufin is a company that TRULY invests in its people. In my 5 years here, I’ve witnessed many occasions where upper management has gone out of its way to care for the personal and professional welfare of individual employees. The result is a family-like atmosphere – filled with understanding, teamwork and lots of fun.

Henry Pea
Sales Engineering Manager, APAC

Tufin is an innovative company. It is constantly exploring which opportunities exist now and are likely to emerge in the future, developing ideas and products to meet these demands. This motivates the employees and makes the job exciting. The family-like culture also makes the company a fun and warm place to work.

Carmit Admoni Lin
VP of Finance

Tufin’s company culture is people-oriented and innovative. Such an open environment allows you to develop and advance within the organization–to fully realize your potential both professionally and personally. It’s been exciting and a privilege for me to be part of a successful company that treats its employees and partners with respect and dignity.

Vivien Goldman
Sales Operations Specialist

Tufin offers a great atmosphere with a supportive and understanding management team. I enjoy coming to work and the opportunity to grow professionally — and all this with many colleagues I can also laugh with :)

Yaniv Zadok Tufin
Yaniv Zadok
Product Designer

Tufin has a great atmosphere, unlike any of my previous workplaces. Everyone here is kind and eager to help others. There’s a sense of closeness between the people here and it just a great place to work in. The work itself is very interesting, challenging and enables maximizing one's personal abilities.

Ohad Gablinger
Director of IT & Systems

There is a supportive, can-do atmosphere, people are capable and motivated. The people, the culture, and the dynamic environment all make coming to work every day a fun routine.

Roi Alon
Product Engineer

Tufin is a company with great people; you get to meet highly professional individuals. When you are dealing with a challenge – you can always count on others to help you, even if you don’t ask! You get exposure to many different technologies that are in the “hottest” domains in the industry.