Job Post

Product Marketing Manager

222 Berkeley St., 6th Floor
Boston, MA 02116

About Drift

Drift is the world's leading conversational marketing and sales platform that helps businessesconnect now with the customers who are ready to buy now. After just two years in the market,the company has become one of the fastest growing SaaS companies of all-time and wasnamed to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top CompanyCultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year bythe NEVCA.

About the team

Drifts Product Marketing brings new products and features to market in order to delight customers. This means the team researches and writes the positioning, enables other internal teams for GTM and manages the launch itself. The product marketing team is focused on crafting and telling a story that connects our deep understanding of our customers and market with the magic of our products.

What youll be doing on the team:

In one month you'll

  • Have spoken to dozens of customers (or listened to their calls)
  • Have used our product extensively, including building chatbots and setting up an account for a new customer
  • Have written a case study about a Drift customer
  • Have written a positioning doc for an upcoming product launch
  • Meet with key members of our customer and product management teams
  • Taken ownership of our weekly product announcement engine

By month 3 you'll

  • Have taken complete ownership of your area of the Drift Chat product
  • Have managed a launch for at least one new feature
  • Have mastered the Drift product and a deep understanding of the industry
  • Fully understand our internal ecosystem and be able to collaborate cross-functionally

By month 6 you'll

  • Have successfully launched multiple new features to market and improved our launch engine
  • Have a deep understanding of our customers needs and how our product solves their problems
  • Know the magic that connects our product with our customers and embed that into every launch you manage, content you write and conversation you have
  • Built several new engines for our GTM motion

About you and what type of skills youll need:

  • Minimum 2 years of product marketing experience at a SaaS company
  • You have strong writing skills and many examples of your work
  • You can research, dig beyond whats on the surface and uncover the truth
  • You are inherently curious and ask a lot of questions
  • Bonus points if youre a marketing or sales nerd, you eat, breath and sleep this stuff
  • Bonus points if youve been a Drift customer

Drift is committed to being an equal opportunity employer. We celebrate and support diversity, and work every day to create an inclusive work environment that represents the world that we live in.

Category: Marketing

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