Drift: Product Marketing Manager

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the worlds leading conversational marketing platform, trusted by top enterprise businesses like Marketo, Okta, Outreach, Ellie Mae, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia.

About the team

Drifts Product Marketing brings new products and features to market in order to delight customers. This means the team researches and writes the positioning, enables other internal teams for GTM and manages the launch itself. The product marketing team is focused on crafting and telling a story that connects our deep understanding of our customers and market with the magic of our products.

What youll be doing on the team:

In one month you'll

  • Have spoken to dozens of customers (or listened to their calls)
  • Have used our product extensively, including building chatbots and setting up an account for a new customer
  • Have written a case study about a Drift customer
  • Have written a positioning doc for an upcoming product launch
  • Meet with key members of our customer and product management teams
  • Taken ownership of our weekly product announcement engine

By month 3 you'll

  • Have taken complete ownership of your area of the Drift Chat product
  • Have managed a launch for at least one new feature
  • Have mastered the Drift product and a deep understanding of the industry
  • Fully understand our internal ecosystem and be able to collaborate cross-functionally

By month 6 you'll

  • Have successfully launched multiple new features to market and improved our launch engine
  • Have a deep understanding of our customers needs and how our product solves their problems
  • Know the magic that connects our product with our customers and embed that into every launch you manage, content you write and conversation you have
  • Built several new engines for our GTM motion

About you and what type of skills youll need:

  • Minimum 2 years of product marketing experience at a SaaS company
  • You have strong writing skills and many examples of your work
  • You can research, dig beyond whats on the surface and uncover the truth
  • You are inherently curious and ask a lot of questions
  • Bonus points if youre a marketing or sales nerd, you eat, breath and sleep this stuff
  • Bonus points if youve been a Drift customer

Drift is committed to being an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at disabilities@drift.com