: Product Marketing Manager
20 Blanchard Road
Burlington, MA 01803

Employee Testimonials

Arcadia Testimonial
Arcadia Testimonial


Arcadia.io is looking for a product marketing pro to join our growing marketing team as Product Marketing Manager and lead strategic product marketing initiatives for the health plan segment. This is an ideal role for a talented product marketer looking to join a high-growth startup in a high-impact role. You will report to our Director of Product Marketing and have responsibility for product marketing strategy and execution across a portfolio of products and the health plan segment.

From high-level value propositions to hands-on product knowledge, our ideal candidate is an experienced product marketing professional with strong analytical skills and a proven ability to drive significant, measurable impact on our success.

What Success Looks Like:

In 3 months:

Develop deep familiarity with core business, brand, positioning, and the competitive landscape

Review existing positioning, messaging, and collateral for the health plan segment, learn how they are used in the sales process, provide objective critiques and develop initial content and collateral pieces to address most urgent needs

In 6 months:

Complete an assessment of the health plan market segment and make initial recommendations to optimize our messaging, positioning, and go-to-market strategy

Complete a messaging framework and collateral refresh of our products geared towards health plan buyers and enable the growth team

In 12 months:

Deliver and manage execution of a robust product marketing plan that leads to measurable growth for the health plan segment

Lead the successful launch of new products geared towards health plan buyers

Role & Responsibilities

  • Create product messaging and positioning
  • Lead product launches, gather market and competitive intelligence and synthesize messaging, selling and go-to-market strategies
  • Develop an array of marketing and sales enablement deliverables that reflect Arcadias value propositions
  • Collaborate with Sales, Product and Customer Success teams to define differentiated, compelling value propositions and product-level messaging and positioning across our marketing channels and programs
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Work closely with Arcadia leadership to align marketing strategy with business strategy
  • Measure and optimize the buyer journey to accelerate commercial growth

What you'll have

  • Bachelors Degree in Business/Marketing and MBA preferred
  • 5+ years of experience as a Product Marketing Manager, Brand Manager or similar role in a healthcare data and analytics setting
  • Solid knowledge of the health plan segment and value based care
  • Ability to translate technical concepts into business value for internal and external stakeholders
  • Demonstrated track record of successful content asset development, planning and orchestrating product launches and facilitating sales enablement training
  • Confident delivering oral presentations and preparing professional presentations utilizing PowerPoint and digital media
  • Experience providing best practices for developing high-value product-level content assets (client success stories, product explainer videos, etc.) and sales enablement materials
  • Ability to work collaboratively and effectively with diverse colleagues in a cross-cultural, multi-disciplinary environment
  • Strong organizational, leadership and conceptual/creative skills
  • Proven ability to manage multiple simultaneous initiatives to meet deadlines and make fact-based decisions that improve product success in the market
  • A great attitude, positive energy and a desire to help take Arcadia to the next level

What you get

  • Join a rapidly-growing market leader and team with many opportunities to expand the role and responsibilities
  • Have the autonomy to build something with an enthusiastically supportive team
  • Work closely with industry luminaries and some of the most innovative healthcare organizations in the country

About Arcadia

Arcadia.io helps innovative healthcare systems and health plans around the country transform healthcare to reduce cost while improving patient health. We do this by aggregating massive amounts of clinical and claims data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as the market leader in the highly competitive population health management software and value-based care services markets, and we have been recognized by industry analysts KLAS, IDC, Forrester and Chilmark for our leadership. For a better sense of our brand and products, please explore our website, our online resources, and our interactive Data Gallery.

This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.


Employee Testimonials

Arcadia Testimonial
Tessa Geron
Implementation Manager

It’s been really exciting to be encouraged to speak up and ask questions. I look
forward to coming into the office every day knowing that my contributions to my
team are valued.

Arcadia Testimonial
Bob Dupuis
VP, Enterprise Architecture and Security

I really love the people I work with and the people on my teams. Many of them are like family to me, as we have worked together for more than 15 years.  I truly enjoy watching them grow and become successful here.

Arcadia Testimonial
Duncan Stephens
Client Success Manager

We have a product that is the best in the business, we can come in and implement it, and we know how to make our customers successful using it.  This makes us a trusted partner for customers coming on board for the first time, and it has cemented our relationships with legacy accounts who have seen us double down on what we’re good at.  The maturation of our technology is incredible.

Arcadia Testimonial
Kelsey Wade
Senior Technical Lead

We tend to find the right fit for people to do the work that is most valuable to both themselves and Arcadia. Even if you are entry-level, we really look to place you in roles that best use your strengths. I don’t think most people expect that portability and flexibility as a new person coming into a company.