As Paid Media Coordinator, you will support the media team across a variety of Workhuman marketing initiatives. Specific channels under management are display (programmatic + direct buys), video (digital + Connected TV/OTT), audio ads/podcasts, native ads, content syndication, social, print, and Out of Home (OOH). You will collaborate with external media agencies & media partners to gather campaign requirements, support marketing briefs, launch campaigns, and monitor results.  A major component of this role will be to project manage campaign deliverables. Candidates who would be successful in this role are described as having a passion for communication and advertising, a proactive mindset, and an eagerness to learn.

This role reports to the Paid Media Manager.

Main Duties & Responsibilities 

• Support the media team with day-to-day management of campaign status, optimizations, and execution

• Coordinate with external media agency teams who activate paid advertising

• Assist in the creation of regular, timely, and insightful reporting for internal marketing stakeholders

• Ensure that digital and traditional vehicles are effectively meeting planned marketing KPIs

• Work closely with internal and external creative teams to pass on the specifications for best-in-class advertising creative

Required Skills and Experience

• A Bachelor’s degree in Marketing, Communications, Economics, Finance, Mathematics, or related field 

• 1-2 years of marketing experience within digital marketing preferred, either in a full-time or internship capacity

• Experience working with or at a media agency ideal

• Expertise in data analysis, especially distinguishing meaningful insights and trends vs white noise 

• Proficiency in use of programmatic advertising platforms a plus

• Knowledge of marketing technologies & tools

• Experience with account-based marketing methods and demand generation a plus

• Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects 

• Ability to prioritize, work cooperatively and collaborate with cross-functional teams in a high-growth environment