Marketing Specialist, Lead Generation
Crayon is looking for a talented, data-driven marketer to join our growing team. You will be responsible for running marketing programs to attract site traffic, generate leads, and nurture those leads to become customers. You will handle these programs from conception to execution to measurement, and have a direct and visible impact on our rapidly growing business. Please include 2-3 writing samples with your resume.
What We're Looking For
- High Wattage. Smart and curious, excited about digging in and moving fast.
- Get S*** Done. Dedicated and focused and good at seeing things through to completion. You don’t shy away from hard work, you thrive on a challenge.
- Content Star. Amazing communicator when it comes to written and verbal communication, with masterful editing skills. You’re a creator at heart, and have experience producing stellar content for the web.
- Analytically-Minded. Data-driven, turning to evidence and thoughtful analysis to make decisions. You’re driven by results, which is key when you’re on a lean team that needs to focus their efforts.
- Detail-Oriented. With great power, comes great responsibility. That means we need to trust you to catch the details and not drop the ball.
- Technical Skills. CSS, HTML, Adwords, HubSpot, Salesforce, and any other technical experience and skills a major plus.
Previous experience running lead generation or related marketing programs required.
About the Job
- Create compelling content, including blog posts and ebooks, to expand our company’s digital footprint, awareness, subscribers, and leads.
- Manage marketing campaigns from start to finish, including creating landing pages and calls to action, creating assets and brainstorming offers, building and targeting ads and emails.
- Optimize nurturing and marketing automation processes by creating and testing content and conversion paths.
- Analyze website performance and implement changes to improve search engine rankings, website conversion, and engagement.
- Create and test paid acquisition campaigns, measuring and optimizing along the way to accelerate growth and manage costs.
- Manage email marketing promotion plans and lists, including segmentation, a/b testing, list-building, and analysis.
- Collaborate with sales, services, and product teams to brainstorm creative ways to acquire and retain customers.
- Measure the performance of different strategies to make data-driven decisions around which activities to cut and which activities to try.
- Be a Crayon evangelist, knowing the product and our customers inside and out, and participating in events, social media, etc. on behalf of Crayon.
Crayon offers a competitive salary, equity, medical, dental, vision, 401k, generous paid parental leave, take-what-you-need paid time off, and an inclusive culture. Learn more about Crayon’s benefits.
Please include 2-3 writing samples with your resume.
Crayon is committed to building a workplace that welcomes and encourages diverse perspectives, because we know that the most successful teams are diverse teams. We are an equal opportunity employer and prohibit discrimination and harassment of any kind.