: Marketing Services Copywriter
8 Crosby Drive Bedford
Bedford, MA 01730

Employee Testimonials



iRobot is looking for a highly motivated Copywriter to join our team. This role will be responsible for infusing brand voice into compelling creative solutions across digital customer experiences. Your role will be to deliver compelling promotional copy for the website, social media, emails, landing pages, and other paid digital channels. You have mastered the ability to write content that influences peoples behavior through words and connects with audiences. The ideal candidate will use persuasive writing to engage targeted audiences and track, analyze, and optimize content performance across digital marketing channels. With the primary goal of driving conversion that will ultimately deliver demand.


  • Prepare and deliver compelling promotional copy for web, email, paid marketing, social and other digital communication channels.
  • Juggle a mix of large and small projects, often with overlapping priority and urgency.
  • Use iRobots project management system, Workfront, to receive task assignments, upload proofs, and receive feedback
  • Adhere to brand guidelines for brand tone and voice and product messaging for prioritization of features


  • 2+ years demonstrated ability/experience in writing, editing, copy-editing, and advising stakeholders/clients
  • Proven track record of creating and positioning content to convert leads and support ecomm sales
  • Strong time management skills and attention to detail
  • Previously worked with, closely adhered to, and enforced as needed editorial style and branding guidelines
  • Demonstrated ability to work as a team member while ensuring the editorial voice you represent is heard
  • Strong knowledge of Microsoft Office suite
  • Highly organized with superior verbal and written communication skills
  • Ability to work in a fast-paced environment working with multiple team members
  • Ability to manage multiple concurrent projects

Qualifications (Education & Experience)

  • College or university degree and professional experience in communications or marketing
  • Expert editing, copy-editing, writing, and communications skills
  • Extreme ability to maintain organization, detail, and consistency across multiple projects and under tight deadlines
  • Willingness to undertake projects outside of the jobs ordinary scope

Employee Testimonials

Danielle Dean
Technical Director of Machine Learning

"I love how much iRobot emphasizes learning, risk-taking, and innovation, and gives me the opportunity to work with different people."

Eva Moscat
Manager, Software Engineering

"Every day I feel challenged – whether it’s technical problem solving, or getting my team up to speed on a new project and making sure they are happy, motivated, and developing in their careers."

Emiko Komori
Corporate Counsel

"Collaborating with people who are very passionate and dedicated to building products that bring joy and ‘wow!’ to customers is my favorite part of my job."

Brandon Rohrer
Principal Data Scientist

"iRobot is a wonderland for a data scientist. Our data helps us enhance our customers’ experiences by better understanding their needs and delivering new solutions to exceed their expectations."

Victoria Liceaga
Manager, Product Marketing

"The Global Marketing group is dynamic and lively. We are always moving fast to plan for new products, execute seasonal campaigns, and pivot based on changes in the market. We are so fortunate to be marketing products that our customers love as much as we do and that add real value to their lives."

Eric Burbank
Principal Mechanical Engineer

"The hardware engineering group at iRobot is incredibly innovative and fun to work with. We have a full range of engineers with many diversified talents. Everyone is incredibly willing to share their expertise and help out on challenges."

Evn Tomeny
Manager of Enterprise Collaboration

"The collaborative nature of the team is refreshing. Everyone works together to find interesting solutions to complicated problems, and contributions are appreciated from anywhere. Because of the diverse set of backgrounds and experiences, you’ll often find answers where you least expect them!"

Michelle Gattuso
VP Portfolio & Digital Product Management

"iRoboteers know that their contributions matter. They are always doing what they can to make things better and deliver great products that customers will love. We know we’ve had a hand in changing the world and it shows in our drive and determination to keep moving forward."

Lauren Stern
Principal Design Researcher

"Our team is unique because we have so many disciplines within the Design department. Owning and using a robot is a multi-faceted experience, and we all work together to create that experience for our users. The cross-discipline collaboration is really special. It’s a group of funny, enthusiastic, creative, kind people."

Sushmita Bawari
Director, Strategic Sourcing

"It’s great to have the opportunity to manage a global team and work with suppliers from all around the world. It really helps you appreciate how inter-connected everything is."