Job Post

Marketing Operations Manager

Yottaa
100 5th Ave
Waltham, MA 02451

At Yottaa we’re accelerating eCommerce for major retailers by improving website performance over 30%. Yottaa’s eCommerce Acceleration Platform makes online shopping experiences fast, smooth, and engaging. It enables our industry-leading retail clients to innovate with new technologies, significantly increase their conversion rates up to 20%, and free up their development resources to create new functionality.

Retail is changing dramatically and retailers are struggling to compete with disruptive brands in an increasingly competitive online market. Additionally, shoppers are becoming more demanding and impatient. As a result, today’s eCommerce websites are becoming more and more complex, offering features such as personalization, reviews and recommendations, live chat, creative imagery, and more. While all of this powerful technology drives increased revenue, it does so at a cost…site performance. Yottaa is uniquely addressing this challenge with our patented, cloud-based eCommerce Acceleration Platform.

Your mission:

Build an industry-leading marketing execution engine. Create and implement processes, technology, and tracking capabilities that maximize the productivity of marketing programs, enable the marketing team to make decisions that improve demand generation, and inform thought leadership. You will achieve this by having full ownership of all marketing technologies including Marketo, Salesforce (CRM) campaigns and integrations, Outreach, ZoomInfo, Webex Events, WordPress, and Google Analytics. You will work closely with the marketing team, sales operations, business development reps and account executives to make Yottaa’s target account focused marketing approach a success.

 

Key Responsibilities Include:

  • The end-to-end successful execution of innovative marketing campaigns
  • Database management and optimization
    • A high quality, fully-optimized lead and contact database
    • Field level segmentation for market penetration
    • A highly-efficient pipeline of lead capture, nurture, scoring, and handoff to sales
  • Day-to-day administration and management of our marketing technology stack
    • Infrastructure / tech stack integration and optimization
    • Create and manage all Marketo templates, assets, libraries, smart lists, flows, forms, landing pages, and reports
    • Create and manage webinar registration pages, forms, and triggered emails in Webex Events, and ensure proper integration with Marketo
    • Work with Sales Operations to manage integrations with Marketo and Salesforce for effective team monitoring
    • Implement campaigns including configuration, system administration, reporting, lead scoring, conversions, analytics, follow-up nurturing, testing methodologies, database management, deployment, and troubleshooting
  • Ensure effective integration and utilization of Google Analytics on the Yottaa website and tracking with Marketo
  • Manage external resources for website development, SEO/PPC/LinkedIn
  • Measurement and reporting of marketing effectiveness
    • Monitor team effectiveness in conjunction with Sales Operations
    • Analyze marketing performance including building reports and dashboards
    • Measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed opp
  • Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, webcast, nurture campaigns, and other digital programs
  • Propose improvements to Marketing and Sales processes to drive speed and efficiency in systems
  • Troubleshoot issues, work closely with Sales Ops to identify and correct points of failure

 

Required Skills:

  • Strong proficiency with system integration principles and experience troubleshooting points of system failure
  • Technical and analytical proficiency
  • Ability to understand business problems; develop technical and systemic solutions to solve
  • Detail-oriented; enjoys working with data, new technology, and using them to solve complex business issues
  • Experience with business process improvement and change management initiatives
  • Strong familiarity with account-based marketing and B2B demand waterfall industry standards
  • Develop and maintain effective relationships and listen to customers (internal and external) and address needs and concerns
  • Ability to work collaboratively with multiple stakeholders in a fast-paced environment
  • Passion for continuous improvement and self-development
  • Strong communication skills
  • Strong attention to detail and ability to multi-task
  • Bachelor’s Degree required or equivalent work experience
  • Marketo Certified Expert (Pardot certified expert may apply)
  • 3 to 5+ years of marketing operations experience
Category: Marketing
Full-time

See What It's Like To Work Here

Yottaa’s eCommerce Acceleration platform enables online retailers to significantly improve eCommerce website performance across all devices resulting in higher conversions.

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