PatientPing: Marketing Operations Manager
10 Post Office Square
Boston, MA 02109

Employee Testimonials

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Marketing Operations Manager

Boston, MA


PatientPing is a venture-backed health technology company based in Boston, MA that is transforming healthcare delivery. We are building a national network that connects providers with real-time notifications when their patients receive care anywhere, so that providers can better coordinate patient care. Our customers include hundreds of health systems, physician organizations, and post-acute care providers across the country. Our vision is bold to build a national care coordination network that allows providers to put patients at the center of their care.


Job Description


We are hiring for a Marketing Operations Manager to help build the backbone of our multi-channel marketing engine. The role entails three broad themes: Systems, Analytics, and Lead Management. Reporting to the Head of Marketing you will manage and maintain our marketing automation platform, (HubSpot) ensuring all business, technical, and reporting/analysis requirements are met for inbound marketing programs--from email nurture to website responses to the chat bot experience. You will work closely with sales operations to monitor, measure, and make recommendations that improve lead progression, velocity, and pipeline creation.


What Success Looks Like:

In 3 months

Help design and execute on a comprehensive, multi-channel, multi-segment, marketing strategy to drive demand generation initiatives, track success and find ways to optimize performance.

Manage marketing automation software (Hubspot), develop workflows, CTAs, landing pages, campaigns (outbound emails, webinar invites, event support email, customer emails), and multi-segment nurture tracks.

Partner with Sales Ops to ensure lead flow from top of funnel to sales is effective and efficient by measuring the success of marketing programs from lead creation to pipeline to closed won stages.

Define key marketing metrics and manage the process of packaging these measurements into reports and dashboards.


In 6 months

Build an attribution model that tracks and analyzes which marketing activities turn MQLs into Sales Opportunities, with the best return on investment.

Utilize A/B testing and optimize marketing automation, landing page, and lead nurturing concept to continually refine and improve conversion.

Working with sales ops, build best-practices such as data cleanliness, naming conventions, core program templates, and core program channels and tags.


In 12 months

Run monthly/quarterly/annual marketing metrics reviews, program ROI, pipeline attribution and creation.

Drive collaboration across the Marketing Operations, Business Systems and Business Intelligence teams to identify inefficient processes and apply automation technology and best practices to solve them.

Own Marketing data quality (including data append and deduplication) through systematic database cleansing, leveraging data collection best practices and vendor engagements.


What You Need:

3-5 years experience in Marketing Operations preferably working alongside Demand Generation teams

Must possess expert knowledge in the HubSpot Marketing Hub platform; HubSpot Certification in CRM, Campaigns, Email, Forms, Landing Pages, and Reports strongly preferred

Familiarity with Salesforce creating reports and dashboards

Experience collaborating with Sales teams and Sales Operations to build automated lead flow and lead management processes including Lead Nurturing, Reporting, and Lead Routing.

Experience building out operational processes to support Account Based Marketing (ABM)

Ability to manage multiple projects simultaneously and meet deadlines

Bachelors Degree...Concentration in Marketing a plus


What You Get:

Join one of the fastest growing health tech companies in the country

Have the autonomy to build something with an enthusiastically supportive team

Learn best practices from world class investors and advisors

Become an expert on healthcare delivery system transformation, and work closely with

the countrys most innovative health systems

Receive cash and equity compensation with health, dental, and other benefits


PatientPing is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

Full-time

Employee Testimonials

Mandi
Office Manager

Q: How does PatientPing recognize an individual's successes?

A: At PatientPing, we encourage public praise through channels like Slack and Lattice. We also set aside time for shout-outs at our weekly all-hands meeting. At our quarterly company meetings, each department recognizes one or two employees as "Star Pingers” -- we call out the company values they embody and present them with customized pins.

Catherine
Senior People Operations Lead

Q: How have you experienced career growth?

A: I started working at PatientPing as an Office Manager/EA. Being the 6th hire at a startup means that your role knows no bounds, and I am so grateful to have had the opportunity to explore all aspects of our business from customer support to accounting. I currently support a team of over 100 employees as a Sr. People Operations Lead.

Jay
CEO

Q: How do you go about fostering creativity amongst your team?

A: Giving them freedom to fail. Creativity inherently means trying something new, which implies risk. We want people to feel free to take risks without feeling the fear of failure! That, and very powerful cold-brew coffee.

Brian
VP of Growth

Q: What does success look like on your team?

A: The people that have been successful have these attributes. 1. Grit–they never give up. 2. Adaptability–startups change at a hyper-fast pace, people that embrace change really thrive. 3. Curiosity–they’re constantly learning and improving their skills. 4. Humility–they look at how they can improve themselves and regularly talk about their mistakes.

Brenda
Lead Software Engineer

What is a day in the life of an engineer at PatientPing?

Every day can be different. You can be heads down implementing a feature, solving problems with the CI infrastructure, hashing out technical designs with fellow engineers, collaborating with product managers and UX designers on solutions for our customers, or sitting in on user research calls to learn first hand about pain points that different people in the healthcare industry face. This, sprinkled with a couple of ping pong matches if you are so inclined, makes life fun and challenging in all the best ways at PatientPing.