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Marketing Operations Manager
PatientPing is a venture-backed health technology company based in Boston, MA that is transforming healthcare delivery. We are building a national network that connects providers with real-time notifications when their patients receive care anywhere, so that providers can better coordinate patient care. Our customers include hundreds of health systems, physician organizations, and post-acute care providers across the country. Our vision is bold to build a national care coordination network that allows providers to put patients at the center of their care.
We are hiring for a Marketing Operations Manager to help build the backbone of our multi-channel marketing engine. The role entails three broad themes: Systems, Analytics, and Lead Management. Reporting to the Head of Marketing you will manage and maintain our marketing automation platform, (HubSpot) ensuring all business, technical, and reporting/analysis requirements are met for inbound marketing programs--from email nurture to website responses to the chat bot experience. You will work closely with sales operations to monitor, measure, and make recommendations that improve lead progression, velocity, and pipeline creation.
What Success Looks Like:
In 3 months
Help design and execute on a comprehensive, multi-channel, multi-segment, marketing strategy to drive demand generation initiatives, track success and find ways to optimize performance.
Manage marketing automation software (Hubspot), develop workflows, CTAs, landing pages, campaigns (outbound emails, webinar invites, event support email, customer emails), and multi-segment nurture tracks.
Partner with Sales Ops to ensure lead flow from top of funnel to sales is effective and efficient by measuring the success of marketing programs from lead creation to pipeline to closed won stages.
Define key marketing metrics and manage the process of packaging these measurements into reports and dashboards.
In 6 months
Build an attribution model that tracks and analyzes which marketing activities turn MQLs into Sales Opportunities, with the best return on investment.
Utilize A/B testing and optimize marketing automation, landing page, and lead nurturing concept to continually refine and improve conversion.
Working with sales ops, build best-practices such as data cleanliness, naming conventions, core program templates, and core program channels and tags.
In 12 months
Run monthly/quarterly/annual marketing metrics reviews, program ROI, pipeline attribution and creation.
Drive collaboration across the Marketing Operations, Business Systems and Business Intelligence teams to identify inefficient processes and apply automation technology and best practices to solve them.
Own Marketing data quality (including data append and deduplication) through systematic database cleansing, leveraging data collection best practices and vendor engagements.
What You Need:
3-5 years experience in Marketing Operations preferably working alongside Demand Generation teams
Must possess expert knowledge in the HubSpot Marketing Hub platform; HubSpot Certification in CRM, Campaigns, Email, Forms, Landing Pages, and Reports strongly preferred
Familiarity with Salesforce creating reports and dashboards
Experience collaborating with Sales teams and Sales Operations to build automated lead flow and lead management processes including Lead Nurturing, Reporting, and Lead Routing.
Experience building out operational processes to support Account Based Marketing (ABM)
Ability to manage multiple projects simultaneously and meet deadlines
Bachelors Degree...Concentration in Marketing a plus
What You Get:
Join one of the fastest growing health tech companies in the country
Have the autonomy to build something with an enthusiastically supportive team
Learn best practices from world class investors and advisors
Become an expert on healthcare delivery system transformation, and work closely with
the countrys most innovative health systems
Receive cash and equity compensation with health, dental, and other benefits
PatientPing is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.
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