HealthEdge: Marketing Operations Manager
30 Corporate Drive
Burlington, MA 01803

Employee Testimonials


Marketing Operations Manager

The Marketing Operations Manager will be responsible for the day-to-day management of the marketing automation platform (Marketo), supporting the marketing technology stack, building data management processes and analyzing marketing performance. The role requires a thorough understanding of inbound and outbound marketing process, technology and programs. 

Who you are:

As our Marketo “Power User,” you will create and execute multi-touch email campaigns in Marketo that increase awareness, provide thought leadership, and generate demand for HealthEdge solutions with the goal of engaging with potential buyers. You will also have a strong understanding of implementations in large, complex environments. You will work closely with Campaign Manager to generate reports and analyze data to evaluate the success of marketing campaigns.


What you will do:

  • Manage our campaign execution for acquisition, nurture, and customer marketing programs within our marketing automation platform (Marketo), driving continuous improvement for data segmentation, engagement, lead scoring and lead flow.
    • Manage and design email campaigns utilizing a full set of creative tools with the goal of creating visually compelling and consistent communications.
    • Own and optimize the marketing technology stack. Manage all contract renewals, upgrades and integration issues and research alternatives or new options as needed. Drive enhancements to our marketing and sales technology infrastructure & business processes to advance effectiveness and operational efficiency.
  • Provide day-to-day administration and management of our marketing technology stack and related integrations including the CMS, reporting and data enrichment tools.
  • Build, deploy and monitor lead acquisition, nurture, and scoring programs.
  • Build forms, landing pages, and programs to support acquisition and customer marketing efforts.
  • Monitor marketing automation to integration. Work with Administrator to ensure data integrity across systems.
  • Develop and continually optimize data management best practices.
  • Build reports and dashboards to measure, monitor, and optimize the revenue funnel from inquiry to qualified demand to closed opportunities.
  • Be the go-to knowledge center within the marketing organization, leveraging data, systems and processes to ensure optimal program execution and measurement.
  • Work collaboratively with the Integrated Campaign Manager and Director of Business Development to develop account-based marketing initiatives to shorten the sales cycle.
  • Lead the day-to-day and longer-term technical aspects of the website including:
    • Ownership of SEO including keyword research and scoring.
    • Continue to optimize the website for all devices.
    • Review customer behavior to improve user experience and customer journey to increase conversion.
    • Develop and maintain a true preference center (using Marketo) for prospect and customer communications.


What you bring:

  • 5 years of experience in marketing, sales or revenue operations.
  • 2+ years hands on experience with Marketo - Certification is preferred.
  • 2+ years of CRM experience with - Certification is strongly preferred.
  • Experience working with cross functional teams in a high-growth enterprise software company.
  • Proven track record for quickly learning new technology applications.
  • Demonstrable analytics capability and experience building demand generation reports.
  • Excellent business communication and organization skills with strong attention to detail.
  • Must be a self-starter and creative problem solver with ability to work both independently and collaboratively as part of a team.
  • Project management experience including the rollout and integration of marketing technologies is preferred.
  • BA/BS preferably in Business, Marketing, or related field required.



Employee Testimonials

Lynne Hollinsworth
Manager, Configuration Center of Excellence

"Having spent many years leading Operations departments for various health plans, I joined HealthEdge because of the opportunity to use my background and expertise in an independent contributor role. I was impressed by the Company’s modern and practical approach to administering a core administration system. I am extremely glad to have shifted my career focus, and the employee focused culture, forward thinking, and spirit of teamwork are the qualities I enjoy most about working at HealthEdge."- Lynne, Manager, Configuration Center of Excellence

Adam Kacenjar
Program Director, Clinical Solutions

"I joined HealthEdge in the early startup days and thrived on the creative chaos and opportunities. While the company has grown significantly over the past 15 years, I appreciate the changing pace - issues of scaling, performance, mastering quality - these are the challenges where we are focused."- Adam Kacenjar

Dannette Coleman
EVP, Business Development

"HealthEdge is not just a software company, we are a solutions company, partnering with our customers to drive forward their business strategies using our products and services." - Dannette, EVP, Business Development

Kelly Donovan

"I am lucky to be on a team that consistently works together, has each other’s backs and enjoys each other’s company! We are able to provide flexibility to team members as needed without diminishing our quality of work." -Kelly, Controller

Melissa O'Dowd
Senior Director, Product Marketing

“There’s so much innovation happening within our walls, new ideas coming into the organization, and a culture that embraces trying new things and continuously improving existing processes. Our start-up type culture within a big company makes it a vibrant place to work.”- Melissa O'Dowd, Senior Director, Product Marketing

Simon Levin
Technical Director

"I work at HealthEdge because it always presents me with new challenges which require professional and personal growth, and such growth is always rewarded by HealthEdge with career advancements and job satisfaction." -Simon, Technical Director

Sarah Clark
VP, Continuous Improvement

“I like working at HealthEdge because I am part of a team that knows how to collaborate, focus on value and continuously improve. I choose HealthEdge because our technology is changing the healthcare industry for the better.” -Sarah, VP, Continuous Improvement

Gail Caldera
Technical Writer

"I love working at HealthEdge because it is a forward-thinking company with a positive and open culture that supports the well-being of the people while providing innovative products that are invaluable. The culture promotes collaboration, teamwork and open communication. Everyone here counts, everyone is heard, and everyone supports eachother to grow and succeed." - Gail, Technical Writer

Marvin Matthews
VP, Project Management and PMO

"I joined HealthEdge to be part of a growing organization that is on a trajectory in becoming the leader in the payer market. The HealthEdge mission and core values were contributing factors for me becoming member of the Professional Services leadership team. As the Leader of the Project Management Team and Project Management Office, I am charged with attaining, retaining, and enabling high performing associates to deliver our next generation solutions to customers in order to support achievement of their strategic business objectives. HealthEdge is vested not only in products and services but talented people, providing an atmosphere of collaboration, innovation, diversity, and fun. Come join my team and be part of this great journey." - Marvin, VP, Project Management and PMO

Dave Paquette
Director, Infrastructure Engineering

"I came to HealthEdge for an unmatched opportunity to further my career in IT with a growing business." -Dave, Director Infrastructure Engineering

Chris Bulkley
VP, Customer Support

"What stands out to me when I'm hiring is a customer-focused drive, a passion for problem solving and a desire to be part of something bigger than themselves." -Chris, VP of Customer Support

Sarang Muralidharan
VP, Solutions Management

“I joined HealthEdge for the opportunity to be part of a growing company that is transforming and modernizing how health plans deliver services to their customers. I am excited to be part of a highly skilled team and look forward to further developing our implementation services and enabling our clients to better compete in the market by taking advantage of the latest tools and features of our products.” -Sarang, VP, Solutions Management

Abe Gutierrez
Technical Account Associate

“HealthEdge's culture is one that makes you feel comfortable to ask questions, where everyone is willing to help” -Abe, Technical Account Associate

Janice Grenda
HR Generalist

"I started at HealthEdge just over 3 years ago as a receptionist and was given chances to learn and grow. I quickly moved into HR where I was given even more opportunities to develop new skills for my career. I love that I am given the chance to use my strengths and overcome my weaknesses too! I am also fortunate to be a part of a great team," - Janice, HR Generalist

Michele Forlenza
Account Executive

“I am really enjoying every aspect of my role and the organization. I love that no matter what you are working on there is no one in the company that isn’t willing to roll up their sleeves and help out. From the top down it really is a team environment.”- Michele Forlenza, Account Executive

Melissa Maulding
Senior Director, Business Consulting Services

"During my interviews, with HE, I experienced the phenomenon that had been described to me. I was excited by the energy of the team/family feeling I experienced. It was very evident that everyone was inspired and dedicated to both the future of the products but also to each other. As well, it was obvious that they were all truly devoted to client success. I knew I wanted to be part of that family and that I wanted to contribute to the overall future success" - Melissa, Senior Director of Business Consulting Services

Danyi Cai
Site Reliability Engineer

“I joined HealthEdge to be part of building a next-generation product in a collaborative environment where innovative ideas are encouraged. I was attracted greatly by the management team and its vision, ambition and approachability.” - Danyi, Site Reliability Engineer

Sandhiya Krishnan
Agile Coach

“As an agile coach, I am glad to be part of a highly skilled team which is open to all the new methods and ideas to make them #1 in the healthcare software market.”- Sandhiya, Agile Coach