Marketing Operations Manager
The Marketing Operations Manager is responsible for maintaining the integrity of the marketing automation database, lead flow process, emailing marketing and all related processes across our MarTech stack. This is a collaborative role working with Marketing, Sales and Executive teams to maintain a stable infrastructure in order to create repeatable, measurable programs that produce highly qualified leads and drive pipeline for the company.
Our ideal candidate is a marketing automation pro with a passion for technology, analytics and reporting, and the curiosity and drive to create new solutions around next generation B2B marketing programs. This team player thrives on solving problems with data, naturally collaborates with Revenue Marketing and Sales teams, and can overcome obstacles with limited time or resources while staying cool under pressure.
This position is located at Applause HQ in Framingham, MA, reporting directly to the Director, Revenue Marketing.
Partner with Marketing Managers to execute lead generation, nurture and conversion programs in Marketo and Salesforce.
Collaborate with the Revenue Marketing and Sales teams to define, execute and monitor lead flow processes from inquiry to closed revenue, and optimize workflows to increase productivity.
Support the Marketing team through reporting and data analysis, tracking performance and impact to the business to enable data-driven decisions.
Monitor database health and manage data initiatives, including segmentation and analysis, data augmentation from 3rd party tools and online sources, and flow of leads between Marketo and Salesforce; make recommendations on areas for optimization and improvement.
Monitor the performance of the marketing funnel, identify gaps and develop solutions to keep on target with plan.
Build, maintain and present weekly, monthly and quarterly reports that measure all aspects of data quality, campaign performance, program effectiveness, pipeline performance and marketing ROI.
Train and support colleagues to ensure team synchronization and best practices are adhered to company-wide.
Proactively stay ahead of next generation B2B demand generation and marketing automation best practices, strategies, and industry standards.
6+ years of B2B technology marketing experience with a focus on lead generation, marketing operations and related roles.
3+ years of experience as a marketing automation platform administrator, including management and execution of multi-touch email nurturing and lead generation campaigns.
Bachelors degree (or equivalent) with a concentration in computer science, analytics or marketing.
Marketo Certified Expert credentials strongly preferred; Proficiency in Marketo and integration with Salesforce is required; experience with LeanData, Engagio, Drift, Full Circle Insights and other industry leading marketing solutions strongly preferred.
Demonstrated ability to analyze campaign and pipeline metrics and effectiveness and optimize to improve performance.
Data-driven and analytical; enjoys going deep into systems to report on results, and loves to test and continually improve on results.
Team player with a willingness to collaborate on a variety of projects, as well as an efficient and independent worker.
Comfortable with change and excels in a fast-paced environment.
Positive attitude and energy; excellent follow-up skills with great attention to detail.
Ability to troubleshoot technical issues and creative problem-solving dexterity.
Applause is the worldwide leader in crowdtesting and digital quality. Software is at the heart of how all brands engage users, and digital experiences must work flawlessly everywhere. With highly vetted testers available on-demand around the globe, Applause provides brands with a full suite of testing and feedback capabilities. This approach drastically improves testing coverage, eliminates the limitations of offshoring and traditional QA labs, and speeds time-to-market with websites, mobile apps, IoT devices and in-store experiences.
Thousands of leading companies including Ford, Fox, Google and Dow Jones rely on Applause as a best practice to deliver high-quality digital experiences that customers love. Applause has a winning culture, fantastic benefits and tons of potential for career growth.
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