: Marketing Mix Analyst
8 Crosby Drive Bedford
Bedford, MA 01730

Employee Testimonials

Video

Introduction

The Global Marketing Analytics and Research Team manages research and analytics to inform the decisions of iRobots Global Marketing organization, while also influencing channel marketing and product management. We are looking for a Senior Marketing Mix Analyst to join our marketing mix measurement practice. This is a rare opportunity to help establish an in-house marketing mix measurement practice and to work with cross functional teams around the globe.

The Marketing Mix Measurement Team will play a key role in creating models and analyzing data to provide insights and recommendations, including strategic and tactical marketing investment direction, to a broad range of stakeholders including the C-suite, brand, digital commerce and channel marketing teams, as well as tactical teams in North America, EMEA and APAC.

What You Will Do:

You will collaborate and work closely with marketing and sales teams in the US, EMEA and APAC. In this role you will be creating the models and analyzing the data to develop insights and recommendations for marketing teams, senior management as well as tactical teams.

You have experience in marketing mix measurement practices and methodologies. You are adept at working in a data-heavy environment and are proficient in statistical techniques such as multivariate regression analysis to develop and maintain a portfolio of marketing mix models. You understand the business of marketing and of the interplay of different channels, media types and creative. You will produce simulations and optimizations to predict the optimal investment and allocation of media as well as provide measurement of specific marketing activities. You are a proactive self-starter who pursues opportunity, moves with urgency, and owns the outcome.

To be successful you will have:

  • Strong analytics capabilities with data and statistical tools such as R, SQL, Python, SAS, EViews, SPSS and ML with the ability to build attribution and market mix models.
  • Familiar with off-the-shelf data visualization tools such as Tableau and Power BI.
  • Experience in an omnichannel marketing or customer analytics environment.
  • ability to build and maintain data processes to support reporting and analytics.
  • Experience with consumer media, both online and offline as well as syndicated data sources such as NPD, GFK and Nielsen.
  • Experience engaging with employees across a consumer and product brand organization.
  • Ability to translate statistical analyses into business insight and effectively communicate those insights both written and verbally.
  • Experience working within an agency setting or with consumer brands (preferably small domestic appliances or high-tech devices).

Qualifications:

  • BS/BA degree preferably in Business, Mathematics, Statistics, Economics, or marketing analytics. Advanced Degree preferred
  • 5+ years of relevant work experience in attribution analytics with a focus on marketing mix measurement and analysis
  • Proficient in MS Office (Word, Excel, and PowerPoint)
  • Detail oriented, deadline driven, multitasker
Full-time

Employee Testimonials

Danielle Dean
Technical Director of Machine Learning

"I love how much iRobot emphasizes learning, risk-taking, and innovation, and gives me the opportunity to work with different people."

Eva Moscat
Manager, Software Engineering

"Every day I feel challenged – whether it’s technical problem solving, or getting my team up to speed on a new project and making sure they are happy, motivated, and developing in their careers."

Emiko Komori
Corporate Counsel

"Collaborating with people who are very passionate and dedicated to building products that bring joy and ‘wow!’ to customers is my favorite part of my job."

Brandon Rohrer
Principal Data Scientist

"iRobot is a wonderland for a data scientist. Our data helps us enhance our customers’ experiences by better understanding their needs and delivering new solutions to exceed their expectations."

Victoria Liceaga
Manager, Product Marketing

"The Global Marketing group is dynamic and lively. We are always moving fast to plan for new products, execute seasonal campaigns, and pivot based on changes in the market. We are so fortunate to be marketing products that our customers love as much as we do and that add real value to their lives."

Eric Burbank
Principal Mechanical Engineer

"The hardware engineering group at iRobot is incredibly innovative and fun to work with. We have a full range of engineers with many diversified talents. Everyone is incredibly willing to share their expertise and help out on challenges."

Evn Tomeny
Manager of Enterprise Collaboration

"The collaborative nature of the team is refreshing. Everyone works together to find interesting solutions to complicated problems, and contributions are appreciated from anywhere. Because of the diverse set of backgrounds and experiences, you’ll often find answers where you least expect them!"

Michelle Gattuso
VP Portfolio & Digital Product Management

"iRoboteers know that their contributions matter. They are always doing what they can to make things better and deliver great products that customers will love. We know we’ve had a hand in changing the world and it shows in our drive and determination to keep moving forward."

Lauren Stern
Principal Design Researcher

"Our team is unique because we have so many disciplines within the Design department. Owning and using a robot is a multi-faceted experience, and we all work together to create that experience for our users. The cross-discipline collaboration is really special. It’s a group of funny, enthusiastic, creative, kind people."

Sushmita Bawari
Director, Strategic Sourcing

"It’s great to have the opportunity to manage a global team and work with suppliers from all around the world. It really helps you appreciate how inter-connected everything is."