Job Description
At CVS Health, millions of times a day, we are helping people on their path to better health from advising on prescriptions to helping manage chronic and specialty conditions. Because we are present in so many moments, big and small, we have an active role in shaping the future of health care.
To further innovate and enable our critical role, we have many products and services offerings to attract and retain pharmacy customers. We are focused on providing patients with customer-centric tools to help people on their path to better health and enable experiences that make it easier to manage their medication needs. The company is committed to innovation and creating unmatched consumer experiences, both online and in our stores.
Youll be joining a best in class marketing team that is focused on ways to innovate and drive patients to select CVS Health for their health care needs. The Manager of Pharmacy Marketing will be responsible for supporting marketing strategies and developing a playbook to drive Pharmacy and Front Store growth across several omni channel loyalty programs such as CarePass and Pharmacy & Health Rewards where customer engagement is key. This includes sizing and developing test strategies to launch new adoption and engagement tactics, channels and ideas. The Marketing Manager will also play a critical role in piloting new pharmacy services that will make access to prescriptions even more convenient to determine readiness to scale.
Working closely with the Sr. Marketing Manager and business partners across the organization, the Marketing Manager will specifically be responsible for the following:
Partner with the Sr. Marketing Manager in developing the Marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
Lead the execution of marketing strategies and tactics across paid, earned, and owned channels. Tactics include email, paid media, affiliate, social, direct mail, in-store, and more. Must deliver work that is on-time, on-budget, and on-strategy.
Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet deadlines.
Leverage analytics to measure campaign success, and support optimization to deliver desired results.
Apply lessons learned and continuously improve the way that work is developed and delivered, providing feedback and implementing changes to optimize internal processes.
Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit.
Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines
Management of marketing budget, including forecasting of projected expenses and margin expenses, and invoice submission and tracking process
Required Qualifications
3+ years or greater of marketing or advertising experience with a focus on retail and digital marketing communications.
A thirst for data driven Marketing where data, technology, and creativity meet.
Prior experience working with an external agency partner ability to provide strategic direction, feedback and ensure creative is delivered on strategy
Campaign and organizational skills with a proven ability to manage multiple projects concurrently.
Enjoys managing projects in an environment where priorities can change quickly.
Communicate effectively at all levels, across departments, and with Business Partners.
Consistently demonstrates professionalism, reliability, accountability, and flexibility, in working with others.
Decisive and effective problem-solving ability with an understanding of how to effectively escalate problems or concerns to management.
Exposure to multiple marketing channels and vehicles, including digital marketing channels and assets (landing page, site assets, etc).
Ability to work well within a team setting.
Strong attention to detail and process.
Experience with PowerPoint, Excel, Outlook, Word and proficiency in Excel
Preferred Qualifications
Experience in retail marketing
Experience working on fully integrated marketing campaigns
Education
Degree Required (Business, Marketing preferred)
Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
