Bowery: Marketing Manager, Product Innovation
36 W 20th Street
New York, NY 10011

Employee Testimonials

Sam Swift Bowery
Julia Cohen Bowery
Christopher Koscica Bowery


The Role
Bowery Farming is hiring a Product Innovation Manager who will take a leadership role in driving profitable growth through product development (i.e., produce sold to retailers) and portfolio optimization that will support Bowery’s entry into new markets and retailers. The Product Innovation Manager will support projects ranging from core product development and lifecycle management to breakthrough innovation. A strong candidate will be about to own projects and workstreams from end-to-end, and will be equally comfortable working with numbers and people. The Product Innovation Manager will be expected to use data and analytics (both syndicated and scrappy) to drive insights and identify market opportunities that align with our brand, work cross-functionally to vet and prioritize these, and bring our vision to life. He or she will also have experience working directly with both marketing and sales teams as she/he will be a close collaborator with both functions.
This is a unique opportunity to build a category-defining brand and support rapid growth at an early-stage, mission-driven company. As a member of a growing team, you will be operating in a fast-paced, entrepreneurial environment, moving quickly to test, learn and implement new strategies and approaches to product development. 

What you’ll do at Bowery
    • Support team in determining ideation needs, lead brainstorming sessions, and develop concepts that are vetted internally (finance, ops, agriculture science) and externally (consumers, customers)
    • Be actively involved in business development opportunities that may drive research priorities and/or focus on new/existing products
    • Lead packaging design for new products and manage agencies and freelancers through packaging designs and updates
    • Lead internal cross-functional teams to drive projects forward (e.g. update to our packaging structure)
    • Manage new products through the product development stage-gate process and ensure strong cross-functional alignment at each step
    • Identify areas of improvement in growing, processing, and handling and ensure that our product development efforts support the company's overall strategy and goals
    • Act as an expert in regards to all product-related issues and communicate updates to the broader team as necessary
    • Analyze Nielsen/IRI/SPINS/Shipment data and bring stories to life through sales decks
    • Support the development of sales materials (e.g. sales decks)
    • Gather and prioritize customer/consumer needs and distill through down into requirements to guide the product vision
What You Have
  • BA or equivalent experience required; MBA a plus
  • 5+ years of relevant experience in product, project, brand or category management (ideally at a large CPG company), including successful track record of hands-on management from concept through launch. B2C experience strongly preferred. Additional experience in working at a startup or fast-paced product company a plus
  • Creative problem solver who thrives in ambiguity and has the ability to effectively collaborate, communicate and influence in a highly cross-functional environment
  • Advanced analytical skills (excel, tableau, google sheets) and demonstrated understanding of market data including IRI, SPINS, Mintel, Consumer Quant/Qual. Data,
  • Ability to work independently and be self-directed, yet be accustomed to working in cross-functional team environment 
  • Strong interpersonal skills and ability to engage stakeholders at all levels and across all functions
  • Excellent project management and organization skills and the ability to thrive in a fast-paced environment with tight deadlines
  • Strong understanding of consumer needs and ability to translate these into product requirements; experience conducting consumer research a plus
  • Excitement about how technology can improve the state of the planet and our food supply and a passion for our mission of growing food for a better future by revolutionizing agriculture
Bowery is growing food for a better future by revolutionizing agriculture. Our modern farming company combines the benefits of the best local farms with advances made possible by technology to grow produce you can feel good about eating. BoweryOS, our proprietary software system, uses vision systems, automation technology, and machine learning to monitor plants and all the variables that drive their growth 24/7. Because we control the entire process from seed to store, Bowery farms use zero pesticides, 95% less water, and are 100+ times more productive on the same footprint of land than traditional agriculture. Bowery produce is currently available at select Whole Foods, sweetgreen and Foragers stores in the Tristate area, and featured on the menus of Tom Colicchio’s New York restaurants Craft and Temple Court. Based in New York City, the company has raised $122.5M from leading investors including GV, General Catalyst, GGV Capital, First Round Capital, Temasek and Almanac.

Employee Testimonials

Sam Swift Bowery
Sam Swift
Head of Data & AI

"Bowery is a data scientist's dream: a company that understands machine learning at its core, collects reams of interesting purpose-built data, and uses it to drive an outcome I care about."

Julia Cohen Bowery
Julia Cohen
Business Development and Strategy

"Bowery believes in the power of business and technology to solve the world's biggest problems. So do I."

Christopher Koscica Bowery
Christopher Koscica
Modern Farmer

"Bowery has some of the most inspirational, passionate, and committed people I've ever met. I love having the opportunity to work towards a goal that is in alignment with one of my personal convictions of making the world a more sustainable place for future generations. Also, I get to make our product a world class product everyday, and I love that."

Ben Niewood Bowery
Ben Niewood
Sr. Mechanical Engineer

"The problems I get to work on every day are exciting and hard; they are exciting because they are hard. I know that I'm working on building systems no one has ever built before, so instead of searching for the right answers I get to define the right answers. And the people I work with are smart, fun, and just as excited about solving those hard problems as I am."

Ben Levick Bowery
Ben Levick
Head of Farm Supply Chain

"At Bowery, we turn an ambitious set of dreams and societal needs into creative, practical, functioning solutions. I like that everybody in the company is planning for the long haul - and making sure that we act with the responsibility and thoughtfulness of a big company while we are still small."

Ross Shepard Bowery
Ross Shepard
Sales & Account Lead

"It is rare to find a company that can combine a laudable mission and terrific product with great people and a welcoming, progressive culture in the way that Bowery has. All of this adds up to a workplace that is challenging and fun, with people who are engaged and passionate."