Job Post

Marketing Manager, Demand Generation

O'Reilly Media
2 Avenue de Lafayette, 6th Floor
Boston, MA 02111

OReilly is looking for a Marketing Manager for demand generationresponsible for developing, planning, and implementing marketing programs for O'Reilly conferences and content related to or supporting conferences. The ideal candidate will have a strong background in implementing, optimizing and scaling campaigns through channels like Google Ads, Facebook, Twitter, retargeting and other performance-oriented channels. We would like someone who is highly analytical, data-driven, and is comfortable with an iterative, test and learn approach to scaling demand generation channels.

Overview:

The Marketing Manager role performs a variety of marketing functions: marketing plan development and execution, advertising placement, email campaigns, post-event data reconciliation, preparing reports and spreadsheets, support for a variety of event logistics, social media promotions, and other miscellaneous marketing duties as needed.

Job Description:

  • Oversee the implementation and planning of online marketing activities across established and emerging channels such as SEM, paid social media, retargeting, display advertising and other channels as needed.
  • Work with the Marketing Lead to plan and execute marketing plans for assigned events via online, print, email, and community channels.
  • Identify opportunities to optimize and scale demand generation programs to improve conversion and marketing efficiency.
  • Manage to a specific budget and traffic goals, allocating funds across channels to delivery against goals and marketing ROI.
  • Analyze and track results of marketing efforts (i.e. website statistics, customer/registration information, survey data, etc.) to improve effectiveness.
  • Research and develop relationships with key influencers and groups to gain their involvement in promotional activities.
  • Coordinate ongoing email blasts to promote event and products, including messaging, list selection, and delivery dates.
  • Explore new marketing opportunities, channels, and vehicles.
  • Execute onsite marketing duties at every event, including scheduling handouts, surveys, and daily emails.

Minimum Qualifications:

  • Bachelors degree
  • 3-5 years of experience in digital marketing and advertising
  • Familiarity with social media and other online marketing tools (Google Ads, Facebook, Twitter, Google Analytics)
  • Highly analytical, with strong skills in extracting insight from data
  • Excellent Excel skills for data analysis
  • Excellent written and verbal communication
  • Excellent organizational and project management skills and ability follow-through with projects
  • Strong communication skills, both verbal and written
  • Ability to take direction and work in a team environment, provide and accept feedback in a professional manner, and support team workers to achieve common goals
  • Must be able to work within tight deadlines and shift priorities when necessary
  • Must be able to travel up to 25% of the time, including weekends and holidays
Category: Marketing
Full-time

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