PrismHR: Marketing Campaign Manager
35 Parkwood Drive
Hopkinton, MA 01748

PrismHR is expanding their newly formed Demand Generation team and is looking for a talented marketing individual to help fuel their growth.  PrismHR is searching for a Marketing Campaign Manager to create, develop, execute and optimize integrated campaigns. This position requires someone who is results-driven, inquisitive, strategic, flexible, and collaborative.  There is a lot of freedom within the strategic creation for each program so being able to project manage the moving pieces to execution will be important.

 

SPECIFIC DUTIES and RESPONSIBILITIES: 

  • Research, develop, and execute integrated marketing campaigns that are delivered across different marketing channels

  • Collaborate with internal stakeholders and work with the Field Marketing & Events Manager (and at times with other Marketing Campaign Managers) to create segmented audiences and robust campaigns through a combination of efforts that help to deliver a solid prospective customer experience, and ultimately generate hand-raising interest

  • Take on total ownership of campaigns within your designated market, from creative strategy to sales development follow-up

  • Ensure accurate reporting on the effectiveness of each program and channel regarding results and associated costs

  • Flexibility and desire to be a team player who is open to new ideas

 

SKILLS and EXPERIENCE: 

  • 5-7+ years’ experience in marketing, ideally working within the software industry

  • Extremely strong communication skills, especially business writing

  • Ability to run Programs on time and on budget, with a proven performance of consistently meeting or exceeding marketing program goals

  • Bring masterful execution of details and have a sense of urgency in completing tasks

  • Ability to accurately segment your audience, create content for emails and any additional needs (campaign dependent)

  • Ability to plan and execute on direct mail and help with events that tie into your campaign, and are able to tie into social and paid campaigns

  • Ability to work with the Sales Development team and Sales team to articulate campaigns, audience segmentation, messaging, and follow-up activities to ensure results are carried to fruition

  • Be a master of tactics; but, also enjoy creatively identifying opportunities to uplevel marketing activities, from innovative events and campaigns to high impact communications

  • Proven experience to constantly juggle and prioritize a number of key tasks, collaborate with other members of the Marketing and Sales team, while always thinking and working towards the strategic goals of the business and team

  • Experience with GoToWebinar, Salesforce and Marketo

  • Knowledge or understanding of the Human Capital Management, Payroll Service Bureau, or HR Outsourcing Industry is a plus

  • Bachelor’s Degree required

PrismHR is an EO/AA/VEV/Disabled Employer
Diversity Candidates are encouraged to apply

Location: Marketing in Hopkinton, MA
Full-time