: Manager, Performance Marketing
8 Crosby Drive Bedford
Bedford, MA 01730

Employee Testimonials



iRobot is looking for a highly motivated Performance Marketing Channel Lead Digital Media to join our team. In this newly created position, you will be responsible for owning the performance marketing roadmap and delivery(Paid Search, Paid Social, Programmatic Display) , and managing the newly formed team of Media Specialists to drive ecommerce growth for iRobot.com. You will have experience in strategy, activation, optimization and reporting of digital marketing channels focused on customer acquisition.

What You Will Do:

  • Scaling the direct to consumer business on iRobot.com
  • Develop the overarching performance marketing strategy , manage and plan the performance budget mix and own and prioritize performance marketing AB testing backlog to reach commercial targets
  • Manage and leverage the MTA model to define budget mix
  • Work closely with media agency to develop and execute on channel strategies and to capitalize on latest channel technology
  • Use data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders
  • Communicate insights to business stakeholders and manage expectations about budget, delivery and timelines
  • Lead and coach a team of two direct reports focused on Social and Display performance media, and one indirect report focused on Search to ensure KPIs are met

What You Will Need To Be Successful:

  • Detailed understanding of conversion-rate optimization
  • Previous experience managing social, display and/or search performance media
  • Proven track record of driving projects and creating impact through problem-solving
  • Managed and leveraged an MTA model to optimize budget and maximize efficiencies
  • Strong team leadership skills
  • Strong time management skills and attention to detail
  • Highly organized with superior verbal and written communication skills
  • Ability to work in a fast-paced environment working with multiple team members
  • Ability to manage multiple concurrent projects

Qualifications (Education & Experience)

  • 4+ years of experience working in digital performance marketing with hands-on experience optimizing marketing channels
  • Bachelors degree in Business, Advertising, Data Science or other related fields
  • Media agency experience preferred but not required
  • Experience working in an Agile environment preferred

About Us

We are the leading global consumer robot company, designing and building robots that empower people to do more, both inside and outside of the home. Founded by MIT roboticists who had the vision of making practical robots a reality. To date, we have sold over 20 million robots and globally employ more than 600 of the robot industrys best and brightest. iRobot is committed to fostering invention, discovery and technological exploration in the pursuit of practical and valuable robot products for the home. iRobot stock trades on the NASDAQ stock market under the ticker symbol IRBT.

iRobot is headquartered in Bedford, Massachusetts, accessible by our corporate shuttle directly from Alewife Station. We also have offices in California, Europe, Japan, China & Hong Kong. Imagine the future you could help us build as a fellow iRoboteer! Check out #LifeAtiRobot and follow us on Instagram: @irobotcareers


Employee Testimonials

Danielle Dean
Technical Director of Machine Learning

"I love how much iRobot emphasizes learning, risk-taking, and innovation, and gives me the opportunity to work with different people."

Eva Moscat
Manager, Software Engineering

"Every day I feel challenged – whether it’s technical problem solving, or getting my team up to speed on a new project and making sure they are happy, motivated, and developing in their careers."

Emiko Komori
Corporate Counsel

"Collaborating with people who are very passionate and dedicated to building products that bring joy and ‘wow!’ to customers is my favorite part of my job."

Brandon Rohrer
Principal Data Scientist

"iRobot is a wonderland for a data scientist. Our data helps us enhance our customers’ experiences by better understanding their needs and delivering new solutions to exceed their expectations."

Victoria Liceaga
Manager, Product Marketing

"The Global Marketing group is dynamic and lively. We are always moving fast to plan for new products, execute seasonal campaigns, and pivot based on changes in the market. We are so fortunate to be marketing products that our customers love as much as we do and that add real value to their lives."

Eric Burbank
Principal Mechanical Engineer

"The hardware engineering group at iRobot is incredibly innovative and fun to work with. We have a full range of engineers with many diversified talents. Everyone is incredibly willing to share their expertise and help out on challenges."

Evn Tomeny
Manager of Enterprise Collaboration

"The collaborative nature of the team is refreshing. Everyone works together to find interesting solutions to complicated problems, and contributions are appreciated from anywhere. Because of the diverse set of backgrounds and experiences, you’ll often find answers where you least expect them!"

Michelle Gattuso
VP Portfolio & Digital Product Management

"iRoboteers know that their contributions matter. They are always doing what they can to make things better and deliver great products that customers will love. We know we’ve had a hand in changing the world and it shows in our drive and determination to keep moving forward."

Lauren Stern
Principal Design Researcher

"Our team is unique because we have so many disciplines within the Design department. Owning and using a robot is a multi-faceted experience, and we all work together to create that experience for our users. The cross-discipline collaboration is really special. It’s a group of funny, enthusiastic, creative, kind people."

Sushmita Bawari
Director, Strategic Sourcing

"It’s great to have the opportunity to manage a global team and work with suppliers from all around the world. It really helps you appreciate how inter-connected everything is."