Toast: Manager, Customer Lifecycle Marketing
401 Park Drive
Boston, MA 02215

Employee Testimonials

Maura Grimes Toast
Edmund Korley Toast
Kendal Austin Toast

Office Tour Photos

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The Toast Customer Marketing team is responsible for driving product upsells and adoption, while increasing brand advocacy by delighting our customers throughout their customer journey. As part of the team, the Customer Lifecycle Marketing Manager will enable our restaurant customers to thrive with Toasts digital ordering suite of products.

In this role you will be responsible for value maximization programs for existing Toast customers, influencing growth and product adoption of Toast Online Ordering and the Toast TakeOut app. You will need to be a creative self-starter and highly competent in working cross functionally within the organization to build new programs in a rapidly growing vertical.

Job Description/Responsibilities:

  • Build a scalable restaurant onboarding experience for Toast Online Ordering and Toast TakeOut to optimize the guest experience and drive module success in the first 30 days.
  • Develop testing strategies and execute campaigns to drive product adoption.
  • Lead nationwide restaurant enablement for Toast TakeOut to empower restaurants to first-time orders on the app.
  • Work closely with Customer Success team to drive alignment on the customer journey, enabling the Restaurant Success team to help customers derive the most value from their Toast system.
  • Partner with Marketing Operations to develop customer segments and build automation that drives customer success and renewals, maintaining a low churn rate.

Requirements:

  • BA/BS required
  • Marketo (or other CRM) and Salesforce experience required
  • 2-5 years experience in B2B marketing, specifically driving customer advocacy and product adoption initiatives
  • Strong copywriter and verbal communicator
  • Ability to work effectively across the organization, especially with Customer Success, to influence priorities across multiple stakeholders in different departments
  • Ability to thrive in a fast-paced, rapidly changing work environment
Full-time

Employee Testimonials

Maura Grimes Toast
Maura Grimes
Field Service Coordinator

"Ahh toast is awesome! The people, the culture, the bouncy balls, the crazy customers, the killer POS system, and the incredible talent floating through the air. "

Edmund Korley Toast
Edmund Korley
Software Engineer

"I've been participating in the Toast2Toast mentoring project. As a relatively new engineer at Toast, getting the opportunity to discuss technical (and other) topics with a mentor has been really valuable."

Kendal Austin Toast
Kendal Austin
Sr. Marketing Manager

"I have a degree in Marketing Communications and have worked in B2B technology my entire career. My background ranges from social media to paid programs to product marketing. I heard about Toast from a mentor and was connected with the co-founder on LinkedIn. As the second Marketing hire at Toast, I've had the opportunity to be a generalist as well as a specialist, moving where I was needed as the team grew."

Archie Grace Toast
Archie Grace
Engineering Manager

"I looked at a lot of start-ups during my last job search and Toast was by far the most exciting. It was instantly obvious to me how the product is useful to people and why someone might want to buy it. The proof of that has been in the way we have grown and the excitement we have already generated. However, what really excites me about the company is that I feel like we are just scratching the surface in terms of what we can accomplish. There are SO many untapped opportunities around our product and as we continue to grow, I am excited about being able to explore them more.​"