: Lead Copywriter
222 Berkeley Street
Boston, MA 02116

Employee Testimonials


DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. Its simple, at DraftKings, we believe lifes more alive with skin in the game. For that reason, were committed to responsibly creating the worlds favorite games and betting experiences. Headquartered in Boston, MA, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

Join a groundbreaking team.

DraftKings is seeking a Lead Copywriter for our Brand team. The successful candidate will be a strategic and conceptual copywriter with clear marketing strengths and a love for sports. You will help write and lead others in the development of broadcast, digital, and mobile advertising that delivers measurable results in business growth and brings to life our positioning as The Game Inside the Game.

What you will do as Lead Copywriter:

  • Determine how to use art and copy resources to develop creative campaigns that are always on-brand and elevate DraftKings across all channels.
  • Collaborate with all channel leads to review and understand consumer data and KPIs from our performance ad campaigns and strategize how to get the best results.
  • Work closely with the Creative Director and the rest of the team to help define the creative vision.
  • Provide leadership and expertise around voice, design, brand, and direct response best practices.
  • Manage external creative agencies and contractors ensuring exceptional quality and efficiency from our resources.
  • Keep us progressive by ensuring were on top of the latest creative trends and design principles.

What skills you will use:

  • 8+ years of relevant experience.
  • Experience in consumer marketing; games or entertainment advertising is a plus.
  • Deep understanding of mobile and digital performance marketing.
  • Ability to understand how to communicate successfully with limited real estate, on a mobile phone.
  • Demonstrated ability to develop innovative solutions and apply cutting edge techniques.
  • Excellent communication skills, written and verbal.
  • Avid sports fan and fantasy sports enthusiast.

Who are we a good fit for?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and were great at coming together to find creative solutions to some of techs most interesting problems. If that sounds good to you, join us.

Apply now

As a technology company at our core, DraftKings believes that the best innovation comes from diverse perspectives, thoughts, beliefs, ideas, and experiences. We consistently push boundaries and challenge the conventional to ensure our culture and products reflect the expectations of our employees, and the customers we serve.

Were proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. Well never discriminate against anyones background or creed. If youre good at what you do, we want you to do it at DraftKings.

You may be required to become licensed through applicable regulatory agencies.


Employee Testimonials

Manasa Konidena
Senior Software Engineer

"The inclusive spirit is a huge motivating factor to working at DraftKings. When you are working on a project as a team which most times is already fleshed out by product teams and managers and gone through reviews, at project kick-offs and review meetings, your ideas and opinions are heard and taken seriously. An atmosphere is created where giving an opinion which you believe is valuable is the organic decision you make."

Tyler Dowse
Senior Product Analyst

"Since my first day on the job, I’ve always felt like my ideas have been valued. Because DraftKings is so reliant on data-driven decision making, everyone in the company is willing to open up to your ideas if you have the data to back them up. Age, position, and experience have no negative impacts on how you are perceived at DraftKings, which makes for a very productive and collaborative workplace."

Ellen Kim
Senior Software Engineer

"I've found that working with really intelligent people to build new products motivates me to continue our journey at DraftKings together. Learning and sharing a variety of knowledge with each other, and solving technical problems together keeps me really interested in the industry and makes me feel highly valued at DraftKings every day."

Jessie Haffey
Senior Software Engineering Manager

"The problems we solve are unique because we’re dealing with live sporting events. Most tech products deal with relatively predictable traffic, as where our traffic on an NFL Sunday could be significantly higher than any other day of the week and might vary drastically minute to minute based on the game."

Jeff Singer
Director, Software Engineering

"The first time I saw the engineering team work on a production outage, I was amazed by the deep understanding of our systems, the professionalism, and the urgency that my colleagues brought to the table. I have never seen anything else like it in my career as a software engineer."