The Junior Marketing Operations Administrator is a critical role for SmartBear. As an inbound marketing organization our success is largely dependent upon the business outcomes driven by the marketing team. This role is critical to enabling the marketing team to innovate and drive the SmartBear marketing strategy forward. Marketo, combined with Salesforce, is the central nervous system through which information on our leads and customers is processed and stored. In this role youll work closely with the marketing and Infosystems teams to ensure our Marketo instance is operating as efficiently and effectively as possible. This role should identify trends they are seeing from other organizations, trends in requests coming from within the SmartBear organization and the latest innovations from Marketo in order to identify improvements and enhancements to the marketing technology stack to improve systems and processes for the team.
Responsibilities will include:
Assist the Senior Systems Admin with day to day tasks and long term marketing projects
Support the execution and tracking for marketing programs, including email marketing, lead lifecycle campaigns, webinars, tradeshows, events, paid search, social media, etc.
Help build and deliver personalized and automated programs, campaigns, and emails
Conduct QA of complex campaigns running through Marketo in order to ensure successful campaign execution.
Manage live event and webinar campaigns, including syncing, scoring, and assigning leads
Support the marketing team in Marketo reporting and actionable insights
Collaborate on various projects with Infosystems team to improve and streamline systems
Manage system integrity and organization by maintaining marketing templates (Marketo web forms, emails, campaigns), naming conventions, and folders.
Assist with integrating newly acquired business processes and data within all business systems
Maintain IT best practices, including data governance, security controls, and overall platform maintenance
Work closely with the web team to implement new technologies and tracking across all web properties.
Act as resource for internal customers (MMs, Web, Product) for all things related to Marketo
Manage lead scoring and routing system to deliver leads to sales
Train other marketing users on best practices and campaign processes
Other marketing operational tasks as necessary
Requirements / Preferences:
Bachelors degree preferred
1-2 years experience in office environment preferred
1-3 years of experience with marketing automation platforms required (Marketo strongly preferred, but experience in any is good)
Able to manage multiple priorities and projects from multiple teams
Basic HTML a plus
Salesforce experience a plus
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