Head of Digital Marketing
Head of Digital Marketing
SimpliSafe is currently seeking a Data-Driven Digital Marketing leaderto join our team in Boston.It's an amazing time to join SimpliSafe as we continue shaping the future of the smarthome and redefining the home security space.You will own the strategy, execution, andmanagement of all paid search, digital, and social campaigns to drive customeracquisition.
You will manage a massive marketing budget, and a hungry team that hasbeen battling industry behemoths ADT, Google and Amazon for years and winning.You are an analytical thinker who is data driven, with a can-do attitude and flexibility toaccommodate our evolving business needs.Being able to test, adjust, and launchexperiments and initiatives in a high-growth environment will be critical.
The role will be responsible for setting up, analyzing, optimizing, and growing data-driven digital advertising campaigns.Your findings will directly influence how we targetmore consumers to let them know theres a better, smarter, and more affordable way toprotect their families and their homes.
What youll do:
- Manage the team that runs all paid digital channels to acquire new customers and growbrand awareness
- Drive execution and continuously evolve strategic recommendations based on data-driven insights
- Partner cross-functionally across the organization to develop strategies & programs thatwill drive larger scale awareness, acquisition and activation
- Work closely with creative strategy team, ecommerce team, engineering, product, andretail teams to drive efficient growth
- Be responsible for the performance of one of the largest digital marketing budgets in theindustry
- Use statistical modeling, automation, and deep-dive data analysis to better targetcustomers, optimize spend, and improve performance
What youll need to be successful:
- Detailed understanding of all the major platforms (AdWords, GDN, Facebook, etc.).
- Full understanding of the digital and social ecosystem and how brands shouldparticipate in an authentic way
- Excellent communication, collaboration, and organizational skills with meticulousattention to detail
- Entrepreneurial mindset
- A no-ego, humble attitude
- Bachelors degree in relevant discipline. MBA preferred
- 5+ years of experience in driving performance focused digital marketing programs,including SEM and social
SimpliSafe is the fastest growing home security company in the country. Weretransforming how people buy, install and experience home security with our user-friendly wireless security system that we sell direct to consumers online. We protectover one million Americans.
SimpliSafe was founded by Chad and Eleanor Laurans in2006, after several friends had their homes burglarized.Chad and Eleanor starteddesigning SimpliSafe products in their own home when they realized there werent anysolutions available on the market that were geared towards renters. From these humblebeginnings, Simplisafe has become a power in the home security industry and wasrecently acquired by the private equity firm Hellman & Friedman.
At SimpliSafe, we place an emphasis on a no-ego, collaborative culture. From the topdown, we all work together to solve the difficult challenges within the home security andIoT industry. We have recently been named in Built In Bostons Best Places to Work in2019 list and in Wealthfronts 2019 Career Launching Companies list. Like ourproducts, we are constantly evolving to provide the best employment experiencepossible. If SimpliSafe sounds like a company youd enjoy working for, wed love to hearfrom you!