Job Post

Growth Associate

Lose It!
101 Tremont Street
Boston, MA 02108

About our company:

Lose It! is a leading consumer software company based in the heart of Boston. Our app and online platforms have helped people get healthier and lose over 60 million pounds worldwide, through calorie tracking and social support. With a top grossing Health & Fitness app in both the iOS and Android app stores and millions of members returning to use the app each week, we're proud of the impact that we've had and are passionate about mobilizing the world to achieve a healthy weight.

Along with our core program, we’re excited to have recently launched our newest product, embodyDNA. With embodyDNA, members can submit a DNA sample and get helpful weight loss insights based on their unique traits.

Who We’re Looking For:

We are looking for a talented, self-motivated team player with a quantitative mindset who can help the Growth Marketing team plan, execute, and measure campaigns and product improvements that drive user acquisition and monetization.

You are a driven learner looking to take on your own projects and have a direct impact on Lose It!’s bottom line. You are excited to take deep dives into new platforms each month while learning to master and own the proven channels that our success depends on. You like to back up your opinions with hard data, and you’re conscious of the many ways each step of a funnel can impact ROI. You are motivated by helping your team reach financial success, but also by helping the world achieve a healthy weight through our product.

In this role, you’ll work with Lose It!’s Growth Marketing team on projects designed to drive new installs and user monetization. You’ll need a quantitative approach to problem solving and the ability to work collaboratively alongside our analytics team when required. You should be ready to enthusiastically jump into new roles and take on new tasks as we expand our growth strategies. 

Responsibilities Include:

  • Set up and execute promotional campaigns through a variety of channels:
  • Braze (formerly AppBoy), our marketing automation platform
    • Email
    • In-App messaging
    • Push notifications
  • AdWords
  • Facebook
  • Whatever channel we’re testing next!
  • Develop a strong knowledge of delivery and tracking logistics for new campaigns and experiments
  • Day-to-day analysis of active campaigns
  • Report out on experiment results and performance of paid acquisition efforts
  • Regular updates to presence in iOS App Store and Google Play

Skills and Qualifications:

  • 2-5 years of experience in marketing or analytics and/or bachelor’s degree in a quantitative field
  • Proficiency in Excel and basic statistics
  • Experience working with consumer-facing products or apps a plus
  • Experience with digital marketing campaigns a plus
  • Experience with Facebook Business, AdWords, SQL or email marketing platforms a plus
  • Proficiency in advanced statistics or experimental design a plus

Sound like the perfect role for you? Send us your resume and cover letter with the position title in the subject. In your cover letter, quickly tell us why you think you'd be a great fit for Lose It!

Category: Marketing
Full-time

See What It's Like To Work Here

Lose It! is mobilizing the world to achieve a healthy weight. Downloaded by over 30 million people around the world, Lose It! is the most effective, personal, app-based weight loss program. Members have lost over 60 million pounds (and counting).

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