ianacare is a next-generation support and navigation platform for family caregivers. Unsupported caregiving is a vast and growing issue with heavy costs to individuals and institutions. Over 90% of care happens in the home, outside of the hospital, and yet virtually all family caregivers (43.5 million and rapidly increasing in the US alone) are unsupported, untrained, and unpaid. Gaps in caregiver support profoundly decrease healthcare quality and contribute to large avoidable costs for healthcare systems and employers.
ianacare is an integrated platform that organizes and mobilizes all the different layers of caregiving support and personalized guidance. Using deep tech and human-centered anthropological design, ianacare provides the resources, education, and team organization needed throughout the complex journey. We are leveraging the power of technology and community to establish a new type of care - “I Am Not Alone Care” - to address loneliness, systemic support, and social determinants of health that impact 80% of health outcomes.
In your role as Growth and Engagement Marketing Manager, you’ll drive ianacare member acquisition for our next generation product. As a member of our Marketing team, you’ll build and evolve our marketing strategy, acquisition channels (digital, offline or something completely new). You’ll collaborate with founders, Product, and Engineering to capitalize on growth opportunities and achieve growth goals. Ultimately, your efforts will increase enrollment and engagement rates, thus directly impacting ianacare’s top line and enable ianacare’s mission to encourage, empower and equip family caregivers.
Core competencies that will help ensure your success in this role include communication, problem-solving and project management skills, and a knack for forming trust-based relationships. A great candidate also has a flexible mindset, is quick to make effective adjustments, and enjoys working in a fast-paced environment. He/she can take guidance and run with multiple projects simultaneously, informing when there are hurdles that require collaboration to overcome.
This role offers exciting innovation opportunities and personal gratification during a time of growth for our company. Lead and shine, while you build innovative programs to drive enrollment.