: Global Content Marketing Manager
100 Pennsylvania Avenue,
Framingham, MA 01701

Employee Testimonials

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Global Content Marketing Manager

Are you driven by the written word? Do you love engaging audiences with compelling, impactful content? Are you excited to learn how mobile apps, automation, voice recognition and more are tested to ensure digital quality?

Heres your opportunity to drive content marketing for Applause one of the hottest, fastest growing tech companies in the Boston area. As the Global Content Marketing Manager, you will own Applauses content strategy, architecture and process creating compelling content for successful inbound and outbound demand generation and installed base marketing campaigns, while also leading a team.

Responsibilities/Core Strengths

Passionate Storyteller Experience working with customers and prospects alike to build powerful stories in multiple formats (written, video, audio) that connect industry solutions/products to human experiences across the world

Presentation and webinar mastermind Can transform executive notes and stories into impactful presentations that educate and delight target audiences.

Whitepaper and research sage Experience conducting research and interpreting data, and transforming those findings into intriguing, insightful reports.

Creative leader Understand how to originate creative concepts and collaborate on creative development processes with designer, videographer and developer support to create highly engaging content.

Project management skills Ability to manage a content calendar and handle multiple projects simultaneously

Strong writer and editor Flexibility to write a newsworthy blog post, and copy edit content from contributors without content marketing backgrounds

Social guru Experience managing social media accounts and understand how to grow social following, increase viral co-efficiency and drive engagement.

Campaign driven Deep understanding of SEO, the marketing funnel/hourglass, and the customer journey process that support demand generation and installed based marketing.

Measurement wizard Demonstrated know-how in using metrics (specifically SEO) to show marketing and content ROI.

Qualifications

BA/BS degree

7+ years' relevant experience in writing, content marketing and communications on a global scale

Exceptional written and verbal communication skills recent writing samples required

Technically savvy - experience writing content for various types of technical audiences. An understanding of software development and testing around areas like DevOps, Agile, QA, unit testing, automation testing, and others is a plus.

Experience with the modern marketing tech stack: marketing automation platforms (e.g. Marketo), Google Analytics, social media listening and monitoring tools (e.g. Brandwatch, Hootsuite, etc.), and social media platforms (e.g. Facebook, Instagram, Twitter, etc.)

Demonstrated experience collaborating with campaigns teams

2+ year(s) of leading small teams/management experience

Passion for engaging with customers, thought-leaders and industry professionals

Excitement about digital technology

Energy, intellect and a sense of humor must thrive in dynamic, creative environments

B2B and B2C experience a plus

Company

Applause leverages its worldwide community of on-demand digital testing professionals to create curated and vetted testing teams who provide our clients with a full suite of testing and feedback solutions. Our white glove approach seamlessly integrates with any SDLC process, enabling leading brandsacross all industriesto increase development velocity and deliver high-quality digital experiences to their customers.

Full-time

Employee Testimonials

Nick Cole
Commercial Account Manager

I love the Applause Summer Outings. There isn’t a single time throughout the year that better brings the entire company together. The annual holiday party is also great. Awesome venue, food and band.

Mark Ragno
Lead Senior Business Development Representative

The best part about working at Applause is the entrepreneurial environment - not to mention the annual ping pong tournament!

Jessica Haywood
Corporate Controller

I love working at Applause because every day I know there will be something different to work on and learn from. It’s such a fast paced environment and there is never a dull moment.

Alex Viale
Product Manager

We impact almost every company I can name. We have a simply unbelievable customer list. Everybody works hard. We are growing and evolving together.