Global Content Marketing Manager
Are you driven by the written word? Do you love engaging audiences with compelling, impactful content? Are you excited to learn how mobile apps, automation, voice recognition and more are tested to ensure digital quality?
Heres your opportunity to drive content marketing for Applause one of the hottest, fastest growing tech companies in the Boston area. As the Global Content Marketing Manager, you will own Applauses content strategy, architecture and process creating compelling content for successful inbound and outbound demand generation and installed base marketing campaigns, while also leading a team.
Passionate Storyteller Experience working with customers and prospects alike to build powerful stories in multiple formats (written, video, audio) that connect industry solutions/products to human experiences across the world
Presentation and webinar mastermind Can transform executive notes and stories into impactful presentations that educate and delight target audiences.
Whitepaper and research sage Experience conducting research and interpreting data, and transforming those findings into intriguing, insightful reports.
Creative leader Understand how to originate creative concepts and collaborate on creative development processes with designer, videographer and developer support to create highly engaging content.
Project management skills Ability to manage a content calendar and handle multiple projects simultaneously
Strong writer and editor Flexibility to write a newsworthy blog post, and copy edit content from contributors without content marketing backgrounds
Social guru Experience managing social media accounts and understand how to grow social following, increase viral co-efficiency and drive engagement.
Campaign driven Deep understanding of SEO, the marketing funnel/hourglass, and the customer journey process that support demand generation and installed based marketing.
Measurement wizard Demonstrated know-how in using metrics (specifically SEO) to show marketing and content ROI.
7+ years' relevant experience in writing, content marketing and communications on a global scale
Exceptional written and verbal communication skills recent writing samples required
Technically savvy - experience writing content for various types of technical audiences. An understanding of software development and testing around areas like DevOps, Agile, QA, unit testing, automation testing, and others is a plus.
Experience with the modern marketing tech stack: marketing automation platforms (e.g. Marketo), Google Analytics, social media listening and monitoring tools (e.g. Brandwatch, Hootsuite, etc.), and social media platforms (e.g. Facebook, Instagram, Twitter, etc.)
Demonstrated experience collaborating with campaigns teams
2+ year(s) of leading small teams/management experience
Passion for engaging with customers, thought-leaders and industry professionals
Excitement about digital technology
Energy, intellect and a sense of humor must thrive in dynamic, creative environments
B2B and B2C experience a plus
Applause leverages its worldwide community of on-demand digital testing professionals to create curated and vetted testing teams who provide our clients with a full suite of testing and feedback solutions. Our white glove approach seamlessly integrates with any SDLC process, enabling leading brandsacross all industriesto increase development velocity and deliver high-quality digital experiences to their customers.
More Jobs From