Field Marketing Specialist
Do fast-paced and collaborative environments energize you? Do you enjoy representing leading cutting-edge technology? Do you use your creativity to engage and help land targeted accounts?
Carbon Black seeks a creative Field Marketing Specialist. In this role, you'll develop marketing programs and events that will target top enterprise accounts, building pipeline and raising brand awareness for the sales team.
What Youll Do:
Develop and implement target account strategy to support account-based selling.
Design and implement integrated marketing programs that generate inquiries, meetings, pipeline, and drive new customer acquisition and new business with existing customers.
Manage annual field marketing budgets of $250K+.
Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
Present to Field Sales teams on quarterly metrics and marketing initiatives.
What Youll Bring:
3+ years of experience in B2B marketing roles or comparable experience
Experienced with SalesForce.com and Marketo
Experience with budget management
Bachelor's Degree preferred
Account-Based Marketing experience is a big plus!
Why you should join us
Carbon Black is a leader in endpoint security dedicated to keeping the world safe fromcyberattacks. With more than 5,000 customersincluding 34 of the Fortune 100the opportunities here are massive and exciting.
With 1,200+ employees, offices across the world, and the best-of-the-best tools for collaboration from anywhere, now is an ideal time to become part of the CB Team. See where you fit best at Lifeatcb.carbonblack.com.
Carbon Black, Inc. is an EEO/AA employer. Carbon Black is an inclusive employer that believes in workplace equality, supports diversity, creates a welcoming environment, and respects the unique qualities each individual brings to the company.