Job Post

Director, Social Media Marketing

America's Test Kitchen
21 Drydock Avenue
Boston , MA 02110

America's Test Kitchen is seeking a Director of Social Media to join our exciting, growing digital team. We’re rapidly expanding our footprint through large partnerships, events, a growing subscriber base, and ecommerce. This is a great opportunity to work with all aspects of the company, from digital designers to test cooks.

The ideal candidate has a passion for social media, cooking, marketing, digital design, and video — leveraging these skills to help solidify our place as a dominant voice in the marketplace.

 

Responsibilities

  • Act as ATK’s Social Media leader inside and outside of the organization; drive a vision for growth based on deep industry knowledge and a passion for innovation
  • Grow organic reach and traffic from all major social platforms including Instagram, Facebook, Pinterest, and Twitter for America's Test Kitchen, Cook's Illustrated, Cook's Country
  • Build a conversion engine from social platforms using paid and organic media, iteratively optimizing creative and media strategies to lower the Cost Per Acquisition (CPA)
  • Lead monetization vision for YouTube, building upon annual goals for video views, ad revenue, and Amazon affiliate revenue
  • Lead data and analytics efforts; present results regularly to Senior leaders within the organization
  • Collaborate regularly with internal partners including Sponsorship, PR, and Books teams to meet individual goals

 

Qualifications  

  • At least 3+ years of successful team management experience
  • Superior knowledge of the Social Media landscape including Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube, Reddit, forums, wikis, blogs and emerging platforms
  • Expertise in digital media and social marketing, with a deep understanding of how to create engaging experiences and articulate them through a multitude of social mediums including photography assets, designed assets, animations, articles, and video
  • Knowledge of paid media tactics and strategies to drive leads and conversions, supported by technical expertise in pixels, retargeting, audience segmentation, and attribution
  • Experiencing driving video strategy and monetization across platforms including YouTube Facebook
  • Experience with Social/Digital listening, analytics tools, approaches to measurement/metrics, reporting, etc.
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, be flexible, and work independently in a fast-paced environment
  • Strong interpersonal skills with ability to manage up, down and cross functionally
  • Excellent written, verbal and interpersonal communication skills
  • Experience with subscription or membership products is a plus
Category: Marketing
Full-time

See What It's Like To Work Here

Our mission: To perform thousands of tests every year, investigating the fundamental principles of cooking to provide techniques, tools, and ingredients needed to succeed in the kitchen.

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