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Director, Product Marketing - Vulnerability Management

Director, Product Marketing - Vulnerability Management

Company Description

Rapid7 (NASDAG: RPD) is helping organizations around the global advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. Learn more at www.rapid7.com.

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Opportunity

The vulnerability and risk management market is ready for a disruptive force to redefine how the problem is solved, how teams collaborate to secure infrastructure, and how more teams can become successful at reducing the risk of a dynamic attack surface.

If you think customer needs are the driving force of market definition, see fresh opportunities others cannot, can rally teams to solve problems in new ways, are curious and collaborative, then this may be the ideal opportunity for you!

Join Rapid7's Vulnerability and Risk Management product marketing team to lead the go-to-customer strategy for our VM portfolio of products and services. Youll be responsible for our VM line of business and will partner with Sales, Marketing, Product, Finance, Operations, and Customer Success teams to lead ongoing initiatives that drive customer acquisition and adoption of our VM portfolio. Youll share accountability for quarterly business results by aligning teams across the organization around a unified go-to-customer strategy - based on your ongoing strategic analysis of customer values, market dynamics, and product capabilities.

The Role

  • Maintain a superior understanding of market and customer insights, representing the customer voice and market point-of-view in product and go-to-market strategy discussions

  • Define and drive our VM market strategy and lead a small team in support of that strategy

  • Manage the continuous improvement of our competitive position by leading teams towards a unified go-to-market vision based on insightful customer segmentation, product positioning, packaging, and messaging

  • Share accountability for quarterly business results through constant support of the sales effort, across channels and territories

  • Enable sales/channel/services/support partners to be expert consultants to customers

  • Lead the marketing team in their development of promotional campaigns that create awareness, nurture prospects, and drive qualified opportunities

  • Operate as the organizer, manager, and leader of cross-functional go-to-market projects across the customer lifecycle

  • Be an evangelist and spokesperson for Rapid7s VM business, educating internal and external stakeholders (customers, channel partners, press, industry analysts)

  • Champion the effort to continuously advance the effectiveness of our go-to-customer strategies and systems

Qualifications and Traits

  • 5-8+ years in product marketing with experience in B2B technology

  • Expertise in interpreting business opportunities and challenges and translating into effective go-to-market strategy

  • Experience in growing, developing and mentoring teams

  • Proven ability to work cross-functionally, influencing through relationships across levels, departments, and geographies

  • Superior capacity to deliver simple explanations and tell engaging stories that clearly convey who we are, what we do, why we do it, and why its best

  • Proven success with managing projects

  • Available for occasional travel to industry events as needed (when travel is safe!)

  • Security experience is a plus

  • MBA or equivalent experience strongly preferred

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Rapid7

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With Rapid7 technology, services, and research, organizations around the globe can break down barriers, accelerate innovation, and securely advance.

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Company Profile

Number of Employees

1,000+ Employees

Open Positions

65

Videos

Photos

Employee Testimonials

"My favorite memory of being a 'Moose' is our first ever company-wide hackathon in Cambridge. After a fun–filled week for the company kick-off, we still managed to deliver, through the night, on some amazing ideas."

James Green   –   Senior Director, Software Engineering

"From my first onsite interview, it was clear that everyone on the Rapid7 Business Development team valued a strong team dynamic and all wanted to work together. This was something that aligned strongly with my values and expectations for my next opportunity and company."

Alexander Jordan   –   Sales Development Representative
Aniket Menon Rapid7

"I love the infectious energy and fast–paced nature of the job. Unrelenting progress towards becoming the #1 company in Cyber Security. The sheer number of Products and Services we have launched in the last two years is a staggering achievement."

Aniket Menon   –   Director, Product Management

"Rapid7 is truly unique. The culture here is like nowhere else; you are treated like a member of the team from the beginning. Everyone is invested in helping you learn and grow. The most exciting experience is getting to have a real world impact on customers."

Tara McAllister   –   UX Design Intern

“It’s not just the customer who benefits from the culture of compassion. Internally, Rapid7 employees look out for each other and work together to solve problems. Oftentimes, this ends up helping all parties. ”

Becky Anzalone   –   Senior Manager, Customer Success Management

"After 8 years, I’d expect to see growth opportunities to slow down. Rapid7 has always given me everything I need to take on new challenges. From intern to team lead, I’ve seen so much growth and the culture always puts us first."

Erran Carey   –   Lead Software Engineer

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