: Director of Demand Generation
30 Corporate Drive
Burlington, MA 01803

Employee Testimonials




Position Summary:

We are seeking a senior business and marketing leader to lead demand generation at HealthEdge. This position requires a blend of marketing strategy, demand generation, analytic and project management skills with hands-on experience and a proven ability to manage to milestones and goals, while increasing “lead to opportunity” volume, velocity and quality. As the Director of Demand Generation, you will be responsible for efficiently generating demand by planning, creating and executing successful lead generation programs.

The ideal candidate will have relevant experience in demand generation in the healthcare industry, with prior success planning and executing programs utilizing segment-specific marketing strategies. He or she will have a proven track record of running effective buyer and influencer-oriented campaigns that result in improved marketing productivity and sales pipeline. This individual requires a unique balance of disciplined thinking, marketing expertise, creative passion and a willingness to be hands-on to drive campaign results. The right candidate thrives on the metrics and processes of B2B marketing and effecting change to build high performance demand generation capabilities within HealthEdge.

What you will do:

  • Lead the development of a world-class demand-generation and marketing automation program to support a high growth B2B sales and marketing model in the dynamic healthcare industry
  • Ensure effective utilization and maintenance of CRM, Marketing Automation, website and e-mail blast systems to align with internal processes, segmentation and metrics.
  • Create a model and implement appropriate technologies to track and report on program success and drive continuous improvement 
  • Generate and communicate creative insights on how to increase the lead flow through a variety of effective tactics
  • Thoughtfully design the optimized mix of marketing programs with clear target segments, buyer process stage, and calls to action 
  • Work with internal stakeholders to drive the production of engaging content to feed lead generation and nurture programs
  • Work with internal stakeholders to drive the effective segmentation of HealthEdge’s Total Available Market
  • Manage list acquisition (e.g. selecting, purchasing, mining, scrubbing, importing) and the marketing database (e.g. cleansing, segmenting, analyzing)
  • Test and optimize creative, landing page and conversion funnels
  • Create and optimize lead nurturing and lead scoring systems
  • Ensure alignment with Sales on lead flow, lead quality and data integrity and reporting on marketing program effectiveness in terms of qualified lead and sales pipeline generation. 
  • Perform all job functions consistent with HealthEdge policies and procedures, including those which govern handling PHI and PII.  

What you bring:

  • Minimum of 5-7 years in building and managing demand generation/ pipeline development programs in a leading B2B organization.
  • Track record of developing and executing marketing strategies in the healthcare industry that produce measurable lead pipeline growth in a complex enterprise software market
  • Demonstrated success collaborating with sales organizations to develop joint strategies for building, managing and measuring pipeline
  • Significant experience selecting, integrating and optimizing key digital marketing/sales technologies such as Salesforce, Marketing Automation systems, web analytics, etc.
  • Strong analytical skills, with experience working in Salesforce and related systems to develop reporting/BI tools.
  • Proven results with segment-driven strategies, knowledge of behavioral and demographic targeting to optimize existing and new demand gen channels
  • Excellent project management skills (objective-driven planning and reporting), budget management
  • A creative and forward thinker; entrepreneurial; thrives on innovation and is not afraid to take risks.
  • A solid relationship builder and cross-functional collaborator; works effectively up, down and across the organization.
  • Agile; thrives in a fast-paced, constantly shifting environment.
  • Excellent communication, collaboration, and influence skills.



Employee Testimonials

Lynne Hollinsworth
Manager, Configuration Center of Excellence

"Having spent many years leading Operations departments for various health plans, I joined HealthEdge because of the opportunity to use my background and expertise in an independent contributor role. I was impressed by the Company’s modern and practical approach to administering a core administration system. I am extremely glad to have shifted my career focus, and the employee focused culture, forward thinking, and spirit of teamwork are the qualities I enjoy most about working at HealthEdge."- Lynne, Manager, Configuration Center of Excellence

Adam Kacenjar
Program Director, Clinical Solutions

"I joined HealthEdge in the early startup days and thrived on the creative chaos and opportunities. While the company has grown significantly over the past 15 years, I appreciate the changing pace - issues of scaling, performance, mastering quality - these are the challenges where we are focused."- Adam Kacenjar

Dannette Coleman
EVP, Business Development

"HealthEdge is not just a software company, we are a solutions company, partnering with our customers to drive forward their business strategies using our products and services." - Dannette, EVP, Business Development

Kelly Donovan

"I am lucky to be on a team that consistently works together, has each other’s backs and enjoys each other’s company! We are able to provide flexibility to team members as needed without diminishing our quality of work." -Kelly, Controller

Melissa O'Dowd
Senior Director, Product Marketing

“There’s so much innovation happening within our walls, new ideas coming into the organization, and a culture that embraces trying new things and continuously improving existing processes. Our start-up type culture within a big company makes it a vibrant place to work.”- Melissa O'Dowd, Senior Director, Product Marketing

Simon Levin
Technical Director

"I work at HealthEdge because it always presents me with new challenges which require professional and personal growth, and such growth is always rewarded by HealthEdge with career advancements and job satisfaction." -Simon, Technical Director

Sarah Clark
VP, Continuous Improvement

“I like working at HealthEdge because I am part of a team that knows how to collaborate, focus on value and continuously improve. I choose HealthEdge because our technology is changing the healthcare industry for the better.” -Sarah, VP, Continuous Improvement

Gail Caldera
Technical Writer

"I love working at HealthEdge because it is a forward-thinking company with a positive and open culture that supports the well-being of the people while providing innovative products that are invaluable. The culture promotes collaboration, teamwork and open communication. Everyone here counts, everyone is heard, and everyone supports eachother to grow and succeed." - Gail, Technical Writer

Marvin Matthews
VP, Project Management and PMO

"I joined HealthEdge to be part of a growing organization that is on a trajectory in becoming the leader in the payer market. The HealthEdge mission and core values were contributing factors for me becoming member of the Professional Services leadership team. As the Leader of the Project Management Team and Project Management Office, I am charged with attaining, retaining, and enabling high performing associates to deliver our next generation solutions to customers in order to support achievement of their strategic business objectives. HealthEdge is vested not only in products and services but talented people, providing an atmosphere of collaboration, innovation, diversity, and fun. Come join my team and be part of this great journey." - Marvin, VP, Project Management and PMO

Dave Paquette
Director, Infrastructure Engineering

"I came to HealthEdge for an unmatched opportunity to further my career in IT with a growing business." -Dave, Director Infrastructure Engineering

Chris Bulkley
VP, Customer Support

"What stands out to me when I'm hiring is a customer-focused drive, a passion for problem solving and a desire to be part of something bigger than themselves." -Chris, VP of Customer Support

Sarang Muralidharan
VP, Solutions Management

“I joined HealthEdge for the opportunity to be part of a growing company that is transforming and modernizing how health plans deliver services to their customers. I am excited to be part of a highly skilled team and look forward to further developing our implementation services and enabling our clients to better compete in the market by taking advantage of the latest tools and features of our products.” -Sarang, VP, Solutions Management

Abe Gutierrez
Technical Account Associate

“HealthEdge's culture is one that makes you feel comfortable to ask questions, where everyone is willing to help” -Abe, Technical Account Associate

Janice Grenda
HR Generalist

"I started at HealthEdge just over 3 years ago as a receptionist and was given chances to learn and grow. I quickly moved into HR where I was given even more opportunities to develop new skills for my career. I love that I am given the chance to use my strengths and overcome my weaknesses too! I am also fortunate to be a part of a great team," - Janice, HR Generalist

Michele Forlenza
Account Executive

“I am really enjoying every aspect of my role and the organization. I love that no matter what you are working on there is no one in the company that isn’t willing to roll up their sleeves and help out. From the top down it really is a team environment.”- Michele Forlenza, Account Executive

Melissa Maulding
Senior Director, Business Consulting Services

"During my interviews, with HE, I experienced the phenomenon that had been described to me. I was excited by the energy of the team/family feeling I experienced. It was very evident that everyone was inspired and dedicated to both the future of the products but also to each other. As well, it was obvious that they were all truly devoted to client success. I knew I wanted to be part of that family and that I wanted to contribute to the overall future success" - Melissa, Senior Director of Business Consulting Services

Danyi Cai
Site Reliability Engineer

“I joined HealthEdge to be part of building a next-generation product in a collaborative environment where innovative ideas are encouraged. I was attracted greatly by the management team and its vision, ambition and approachability.” - Danyi, Site Reliability Engineer

Sandhiya Krishnan
Agile Coach

“As an agile coach, I am glad to be part of a highly skilled team which is open to all the new methods and ideas to make them #1 in the healthcare software market.”- Sandhiya, Agile Coach